Home Staging - Getting Ready to Sell

Eight seconds. That’s all it takes for most
buyers to form a first opinion of your house!

It’s not long, so you need to make it count. Ideally, your home will impress and
motivate a buyer to swiftly make an offer before it’s gone from the market.
CENTURY 21® Agents are dedicated to selling your property at the best price possible in
the shortest amount of time. Home staging can help highlight your home’s best features,
making it appeal to buyers’ senses and emotions. The following simple exterior and
interior design ideas and home-improvement suggestions can maximize your home’s
attractiveness and create a captivating first impression.

Basement, Garag es & Cl osets:
Whether a buyer is looking for a
place to keep screwdrivers or stilettos,
the functionality and organization
of storage spaces is a real selling
feature. For maximum appeal, install
appropriate shelving and organizers
and don’t forget to sweep the floors.

“ D r e s s ed "  f o r  S u c c e s s  f r o m  t h e  Ou t s ide  In
There’s no denying the importance of curb appeal. How your home
looks from the street will shape a buyer’s overall expectations. In fact,
some prospects may not even make it inside your front door if they
are turned off by the exterior. Use the following checklist to ensure
the outside of your home is attractive enough to encourage a walkthrough.

• Tidy up – Rake leaves, sweep walkways, and clear the front
• Color splash – Brighten your landscape with seasonal flowers;
weed garden beds; remove dead shrubbery or trees.
• Fresh cut – Mow your lawn and edge the sidewalks for a
manicured look.
• Remove clutter – Neatly stow garbage cans, gardening
supplies, and all unnecessary items out of sight in the garage
or shed.
• Face Lift – A fresh coat of paint on the front door, new doormats, and
clean windows will freshen up the house and make it seem newer.
• Functionality – Fix or replace broken doorbells, outdoor lighting,
wobbly hand rails, and loose paving stones.
• Consider the rear view – Buyers will want to see your backyard.
The same rules apply: keep it tidy, colorful, well-maintained,
de-cluttered, and functional. Stow excess furniture and all
children’s toys.
A n I n s ide L o o k
As a buyer steps inside, you want them to feel as if they’re making a
grand entrance. Even if you do not have a sizeable foyer, you can
improve the entryway of your home by removing clutter and making
a clear path to the best room of the house using a floor runner or
eye-catching art and accessories. Remember, you have eight
seconds: show the best room first, so they are enchanted enough to
see the remainder of the home.
Improve the perception of spaciousness by removing knick-knacks
and oversized furniture. Less is often more. Also, be sure each room
has an obvious traffic flow to help buyers move through easily. As
you prepare to show your home, consult this checklist for simple yet
effective home staging suggestions:
• Clean up - Cleaning every room from top to bottom is an
absolute must, including closets and cabinets. Don’t forget to
mop hardwood floors to make them shine.
• De-clutter and De-personalize – Buyers want to imagine
themselves living in your space. Help them by removing personal
items, pictures, and knick-knacks from walls and tables.
• Open Windows – Unless it’s cold or noisy outside, open the
windows to let in some fresh air, especially if your home has pets.
• Make it Cozy – Check the thermostat to make sure potential
buyers are comfortable enough to linger. Show off fireplaces
by lighting them.
• Awaken Other Senses – Bake some cookies, light a scented
candle or play soft music in the background. These subtle sensory
stimuli can enhance the pleasant impression of your home.
• Lighten Up – Make your home feel bright and alive – pull open
window coverings and turn on all the lights, even the ones over
appliances and in closets.
Ma k e Y o u r s e l f S c a r c e
Prospective buyers need to feel free to explore and tend to prefer
it when the current homeowner is not present. That’s why it is in
your best interest to leave home-showings in the capable hands of
your CENTURY 21® Sales Professional.
P e r c e p t i o n  i s  R e al i t y
Staged homes are perceived to be comfortable, attractive, and
well-cared for, which is why home staging is a valuable exercise
when you want your home to stand out in a buyer’s mind. A few
quick fixes and some attention to detail can go a long way toward
impressing a broad scope of prospects.
Your CENTURY 21 Agent will gladly answer your questions about
effective home staging as well as the rest of the home selling

© 2009 Century 21 Real Estate LLC. All rights reserved. CENTURY 21® is a registered trademark licensed to Century 21 Real Estate LLC. An Equal Opportunity Company.
Equal Housing Opportunity. Each office is independently owned and operated.
Visit your local CENTURY 21 Office, log on to century21.com or call 800.C21.GOLD today.

Jenn Barrett-Fox

Jenn Barrett-Fox

Sales Representative
CENTURY 21 United Realty Inc., Brokerage*
Contact Me