There are a lot of reasons why FSBO's (For Sale By Owners) fail and do not sell. Some of the top among these are:
1. Too many people to negotiate with.
Those deciding to take the FSBO route often have to negotiate with many people. Some of them are likely to be:
• The buyer, seeking the best possible deal.
• The buyer’s agent, who represents the buyer’s best interest.
• The buyer’s attorney (in some regions of the nation).
• Home inspection companies, working for the buyer, which are likely to find some problem or the other with the house.
• Your bank, in case it’s a foreclosure.
• The appraiser, if the home’s value needs to be assessed. Without the help of experienced real estate agents, dealing with so many different parties alone is often a tough task for homeowners.
2. Homeowners do not know how to prepare the home for sale.
A majority of homeowners don’t know about the pre-listing tasks that FSBO's should do before they list their home for sale. These usually include:
• Painting the rooms with a fresh coat of paint.
• Getting necessary repairs done.
• Getting the home floors and carpets cleaned by professions.
• Ensuring curb appeal of the home.
• Replacing outdated light fixtures. Because homes for sale by owners just have one chance to impress potential buyers, neglecting these home sale preparation tips often reduces the homeowners’ chances of selling the house.
3. Owners do not know how to screen potential buyers.
FSBO's often have no idea about the difference between prequalification and preapproval, and they don’t know that buyers should ideally be preapproved or at least prequalified. No wonder they let unqualified buyers inspect the house and waste their precious time. Not knowing if a buyer has the ability to purchase the home acts as a big deterrent for homes for sale by owners.
4. Owners fail to solve buyer’s queries.
Handling inquiries from buyers on their listings and coordinating showings for their homes are prerequisites for making a sale. However, many homeowners either aren’t able to handle such inquiries on their homes or don’t have the time for them. Even organizing showings might become an uphill task at times. Because these days potential buyers and their agents want quick responses to their inquiries, they don’t think twice before moving on to the next potential property if their inquiries and requests are unanswered.
5. Owners don’t understand the concept of golden time.
According to this concept, homeowners get the most money for their homes in the first week of putting the property on the market. The longer homes for sale by owners stay on the market, the less money people will be willing to offer for them.If a buyer tries FSBO first and then hires an agent, the buyer would have already lost the “golden time” window. This will eliminate the buyers who have already viewed the home, might have offered unrealistically low prices and have already moved on.
6. Owners fail to understand the contract procedures.
The contract to buy a home involves much more than just the price offered by the buyer. Also, real estate contracts have lots of timelines and clauses and involve several common contract contingencies, such as inspections and mortgages. Many FSBO's don’t have a firm understanding of such contracts and might not know what they are agreeing to or how to negotiate particular parts of the contract.
7. FSBO's don’t know how to handle the home inspection findings.
Home inspections almost always find some issues with houses even when they are relatively newer structures. In such cases, the buyer requests problems be fixed or corrected before moving forward with the transaction.
8. FSBO's incorrectly price their homes.
FSBO's often price their homes incorrectly due to lack of experience. They set the price too high, which hinders their chances of closing the deal.
9. FSBO homes lack exposure.
Homes for sale by owners are often listed on a few websites, but there are many that don’t allow FSBO's to list their property. Thus, FSBO's are unable to give their homes adequate exposure in the market. However, when buyers hire a real estate agent, the professional can give a property online exposure as well as exposure in the local real estate segment of the newspaper. The agent even has tools to extend the exposure further, which FSBO's don’t have.
10. FSBOs fail in the closing process.
• Even after an offer is accepted, many things still need to be done prior to the closing. For instance:
• Get the inspections completed within the allotted time.
• Ensure the attorney(s) approve contracts.
• Ensure that instrument survey is ordered.
• Check if the buyer has obtained written mortgage commitment.
• Find out if title work is reviewed. With so many things acting against FSBOs, it’s natural to find very few homes for sale by owners in the market.
~~~Cheryl Jensen, writer at Total Atlanta Realty