It's easy to connect with your fans, friends and followers on social networks
With nearly 50 million tweets a day posted to sites such as Twitter and more than 400 million active users on Facebook, there can be a lot of noise in the social media sites that might obscure the message and not show you as a business are trying to deliver. To rise above the noise, you have to make sure you're not contributing to it. You have to be thoughtful of and recognize that when you put something out on Twitter, Facebook, or other social media networks, you're asking for someone's time and attention. Tweeting useless information can overload your followers and may cause them to tune you out. Keep it relevant.
Social media isn't always the right tool for the job. Not every company needs a blog. If you do use the social media, add social bookmark links to your most important web pages and/or blog posts to improve sharing. Check out Twitter as a way to show a company's personality. Couple your email newsletter content with additional website content on a blog for improved commenting. Explore distribution. Can you reach more potential buyers/users/customers on social networks? Be sure to define your goals to keep you on track - this all has to have a purpose otherwise how will you know what you are doing, where you are going, what you are creating and how you are getting on.
Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed. Want to draw more traffic to your website? Help spread the word by encouraging visitors to share content they enjoy.
Don't forget early social sites like Yahoogroups and Craigslist. They still work remarkably well. Because multimedia is so integral to social media, getting connected allows you to express your value. Don't pretend to be someone else. Thanks to IP address tracking, observers can also quickly tell when company figureheads adopt fake identities for the sake of fluffing up their reputation. Not only can the practice hurt your company's reputation, it could also land you in legal trouble. The plastic surgery Lifestyle Lift had to pay $300,000 in settlement costs to New York for having its employees post flattering reviews of the company without disclosing their affiliation.
Remember that the people on social networks are all people, have likely been there a while, might know each other, and know that you're new. Tread gently into new territories. Be careful what you say about others. When one woman named Leslie Richards, owner of a clothing company, described Vision Media Television as a "scam," she was slapped with a $20 million lawsuit. While recounting negative experiences with others won't necessarily lead to a court battle, it's best to steer clear of name-calling. Interact with visitors-really. Just putting up a blog or a fan page won't do much good if visitors sense the flow of conversation only goes one way. Not everyone is going to like you - there is so much truth in the variation of the old saying ‘You can please all the people some of the time, and some of the people all the time, but you cannot please all the people all the time'
Spread good ideas far. Reblog them. Bookmark them. Vote them up at social sites. Be a good citizen.
Anyone can do it, but NOT everyone ‘does' it
Morale is when your hands and feet keep on working when your head says it can't be done.