Each Easter season Americans buy more than 700 million Marshmallow Peeps, shaped like chicks, as well as Marshmallow Bunnies and Marshmallow Eggs, making them the most popular non-chocolate Easter Candy. As many as 4.2 million Marshmallow Peeps, bunnies and other shapes can be made each day. In 1953, it took 27 hours to create a Marshmallow Peep. Today it takes 6 minutes. Yellow peeps are the most popular, followed by pink, lavender, blue and white.