Detail-oriented, client-focused professional with 28+ years of combined management and sales experience. Leverages an extensive career spent generating influential sales leads that has had a direct impact on new business opportunities and associated sales growth.  Collaborates effectively with clients to clearly negotiate sales terms and agreements through professional, goal-based correspondence to move clients through sales channels toward closing deals.




  • Client Acquisitions
  • Contract Negotiations
  • Regulatory Compliance
  • Data Entry & Document Management
  • Client Relationship Development
  • Oral & Written Communication
  • Sales Forecasting
  • Market/Trend Analysis
  • Sales Presentations




Sales Representative | Century 21 B.J. Roth Realty Ltd.                          Nov. 2013 – Present

Sales Representative | Coldwell Banker Town & Country                        Dec. 2009 – Nov. 2013

Sales Representative | Royal Lepage Real Quest Realty                         Sept. 2007 – Dec. 2009


Areas of Proven Performance:


  • Lead Generation: Utilize various tactical methods to generate new leads and establish contact with potential clients, utilizing network of referrals, cold calls, and prospects to move towards more concentrated sales talks held within listing presentation.

  • Client Acquisitions: Communicate with new clients to directly understand their specific housing needs, preferences, and spending budget, developing a listing competitive, market-oriented listing within desired price range and fair market value.

  • Trend Analysis: Guide clients in determining a price point to sell their home by providing a comparative market analysis of similar real estate within nearby location, determining an aggressive but marketable listing price before listing the home for sale.

  • Home Staging & Interior Design: Ensure homes are ready for presentation by recommending alterations or modifications to existing design in an effort to maximize presentation and appeal to potential buyers.

  • Contract Negotiations: Stipulate terms of agreement, commission requirements, property marketing, and other key sales contract stipulations, utilizing negotiation skillset to move clients through potential objections toward finalizing sales.

  • Offer Processing: Receive and process offers for sellers, negotiating with opposite party to obtain and deliver optimal pricing in and around original asking or offer price. Establish agreement on all contract terms and outstanding contingencies to finalize details.

  • Client Relationship Development: Provide key point of contact through home buying/selling process, offering additional guidance after closing sales to ensure clients are satisfied with their purchase. Establish excellent client relations as a method to drive referral business opportunities.

  • Business Planning & Goal Setting: Set monthly financial goals related to real estate sales, tracking progress on a regular basis to evaluate performance against targets and adjust strategy as necessary to hit month-end goals.    




Owner & Operator | Apple Auto Glass                                                         Sept. 2002 – Jan. 2006

Partner | Orillia Works Staffing Agency                                                         Oct. 1996 – Mar. 2006

Commercial Account Manager | BDC                                                         Mar. 1993 – Mar. 1996

Credit Manager | Municipal Trust                                                                  Jun. 1990 – Mar. 1993

Branch Manager | Avco Financial Services                                                   Mar. 1988 – May 1990



Regulatory Required Continued Education:


Mandatory Continuing Education/Licensing Requirements | Real Estate Council of Ontario

Residential Update Course | Real Estate Council of Ontario                                                    2016

Business Analysis Course | Real Estate Council of Ontario                                                       2016

Business Planning Course | Real Estate Council of Ontario                                                      2016


Real Estate Licensing Education:


Phase One | OREA Real Estate College

Phase Two | OREA Real Estate College

Advanced Residential | OREA Real Estate College

Commercial Real Estate | OREA Real Estate College

Real Property Law | OREA Real Estate College

Principles of Mortgage Financing | OREA Real Estate College


Bachelor of Economics (Selected Coursework Completed) | Wilfred Laurier University




President | Orillia & Area Community Development Corporation

Member | Rotary Club of Orillia, Board of Director’s

Member | YMCA of Orillia, Board of Director’s

John Collins

John Collins

Sales Representative
CENTURY 21 B.J. Roth Realty Ltd., Brokerage*
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