Home Staging Really Does Work!

There are a lot of people who are skeptical about the value of Home Staging.  Most of them are Sellers.  The reason why they're skeptical could be because they don't want to invest in something that they don't think is necessary, but the Buyers looking at their homes have a hard time looking beyond all of the unnecessary visual clutter. 

Why would Sellers want to or need to change the home that they found so comfortable?  Well, to be frank, "comfortable" to the Seller could come across as "lackadaisical" to the Buyer.  I'll equate it to this.  

If I were a single gal looking for the man of my dreams, I wouldn't walk around in my sweat pants with a worn-out tee-shirt covered in spaghetti-sauce stains and expect to get attention from someone who had a good job and a little purpose in life because they should look beyond the exterior and know how great I am on the inside.  Likewise, if you're selling your house and you want to get a good offer, then you had better dress it up a little so others will find it appealing.  

For example, if your fridge is covered with magnets, coupons, bills, take-out menus, shopping lists and your kid's report cards, then your fridge is probably just too full.  If your basement storage area has no rhyme or reason, maybe it's time to re-pack and re-stack some boxes.  If your beds are not only unmade, but the bedding is mundane and doesn't coordinate with the wall colours, maybe it's time to re-think your presentation.  

Straighten things up, select some bedding and throw pillows that are attractive, up-to-date and gives your home a little decorative flair and a good pop of colour (and by colour, I mean the right kind of colour!).  Clean things up.  No smudges on the windows and mirrors.  No dirty dishes in the sink.  Not a pile of shoes at the front door (unless they belong to all of the people flooding our Open House!).  Set the table.  Put out some fresh flowers throughout the home.  Place a bowl of fresh fruit on the table.  Don't make the place feel cold and empty, but make it feel homey and inviting.  And pay attention to the smell of it, too.  Ask some close friends who love you enough to be honest with you.  We can be oblivious (and a little nose-blind) to the smells coming from our kitchen, garbage cans, kitty litter box and from our other furry pets.

The last listing we had that was staged had only ONE showing.  The first people who walked in fell in love with it, and the Sellers were thrilled that they didn't have any hassles with additional showings, as that's not fun with two toddlers.  They were happy to pay the bill for staging because they know it was a small price to pay to get their house sold so quickly and so close to their list price.

Talk to us if you want our advice about selling, and we'll be happy to refer you to our home stager.  There are little tricks of the trade that really do make a huge difference, and we (and our recommended stager) will do our best to guide you and direct you so that you experience the same kind of success as our other Sellers have had.  And, believe it or not, it won't break the bank.

The Red Carpet Crew has had a great winning streak for our clients.  We have sold EVERY SINGLE listing we've had for the past 4 years (46 listings), and we can do the same for you!

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Julie D. Martin

Julie D. Martin

Sales Representative
CENTURY 21 Heritage House Ltd., Brokerage*
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