Selling Your Home, a journey made easier with a Home Stager

The below article, written by Julie D. Martin,                             Sales Representative with Century 21 Watson Realty Ltd. Interior Decorator with Lasting Impressions & Company Inc. was recently published in the Spring 2011 edition of              OWN Waterloo Region  (editorial piece on page 29 and advertisement on page 30)

Years ago, the term “Home Staging” didn’t exist.  And back in the day an Interior Decorator was someone who was hired by the affluent.  Things have changed.

Talented Interior Decorators know how to create spaces that feel like home.  A big part of this is bringing in items that are special and unique, items that speak to the homeowner and reflect their own personal interests.  If done well, it’s a process that can evoke positive, sentimental emotion.  Tell me you haven’t watched an episode or two of Extreme Makeover: Home Edition with a big box of Kleenex close by.

As much as the craft of Interior Decorating is meant to create a space that’s specific to tastes, Home Staging is meant to do the opposite.  And I’m going to frank with you, it’s not so easy.  In a 30 minute episode, HGTV makes it look easy for the do-it-yourselfer to tackle their own projects.  But, there are some things better left to the pros. 

Sometimes people just need a gentle reminder that it’s okay if they’re feeling a little sad about letting go.  I tell my clients who are selling that in order for the sale of their home to be as painless, efficient and profitable as possible, they simply MUST pave the way for the next owners to envision this space as their own by depersonalizing.  I remind them that they aren’t expected to get rid of their belongings, they’re just starting to box them up early for the move to their next home.

So, where to start?  Think simple.  Decluttering, repainting, cleaning and minor repairs, rethinking the furniture placement...these things really go a long way in this business, and they do not come with a hefty price tag.

If you are thinking of selling and think that Home Staging may not be the route for you, consider this:  Home Staging is not just for empty spaces or hoarders.  Homes that start out looking good can look even better after a short consultation with a Home Stager.  Isn’t the goal is to put more money into the hands of the seller?  Home Staging achieves this by helping the buyer to actually see the house and not the stuff. 


One of Julie’s favourite neutral wall colours

that complements virtually any flooring or furniture: 

Benjamin Moore Stone House CC-120.


There are no comments

Thank you! Your comment has been submitted and is awaiting approval.

Julie D. Martin

Julie D. Martin

Sales Representative
CENTURY 21 Heritage House Ltd., Brokerage*
Contact Me

Blog Archives