The selling process goes so much smoother when I have a clear understanding of your situation is so I can sure that your goals are met. It's equally important, for me as your Realtor, to make sure that you, as a seller, are completely informed about the entire process from the beginning until closing, and that you're comfortable with how your home is being marketed to potential buyers. When we have our first serious discussion about selling your home, we'll talk about all these things so that you're fully informed:
First Things First!
Determine your goals, objectives, priorities and timelines
An Explanation of the Selling Process
* Who works for whom in a transaction?
* Possible conflicts of interest that may arise along the way and how to deal with them
* The listing agreement/Fees
* Determining market value and an asking price
* What contractual obligations and fiduciary duties do Buyers and Sellers typically have with their Realtor?
* Keeping you away from possible law suits and claims (disclosures, RMS measuring standards, understanding of your obligations to buyer)
* Who is likely to buy your home (target market)?
* Determine what documents and permits will be required to sell your home
* Preparing your home for selling (room-by-room evaluation and suggestions for staging and repairs, touch -ups)
* Buying a home is 90% an emotional decision. How does your home appeal to their emotions?
* What do Buyers typically look at while in your home and what questions and comments can we expect from them?
* What information should we have out on display for Buyers?
* Foresee potential objections that a buyer may have and proactively deal with them before they become an issue.
The Marketing Plan
* Target Marketing (knowing where our Buyer is)
* Maximize exposure through social Media (and cross-social media and print marketing)
* Professional measurements to prevent lawsuits
* Present your home in its best light with professional-quality pictures
* Prepare well-written remarks that highlight your home's features, intrigues buyers' interest and create desire for them to view your home
* Show you how your home is going to appear on the market and get your feedback and approval before uploading on the MLS
* Prepare an attractive brochure on your home
* Turn competing listings into our helpful friends
* Engage your neighbours and ask them if they know anyone who may be interested in your home
* Find buyers by networking with Realtors who have recently sold a home in your neighbourhood
* Put Century 21 Global referral and relocation networks to work for you
* Make sure Buyers notice the positive attributes of your home and then remember those attributes after they've left
* Respond to all enquires promptly and invite viewings
* Accommodate showings
* Hold open houses as required
* Follow up on all showings by other Realtors and share their feedback with you
* Regular progress reports and communication with you
* Present all offers to you promptly and make sure you have good information to make decisions and that you're aware of all your options
* Be transparent with you, disclosing all communication with you at every stage during negotiations
* Provide you with copies of all offers and liaise with mortgage brokers, banks, appraisers, inspectors, lawyers, surveyors and insurance companies
* Advise you of your obligations to buyer to avoid negative surprises
* Keep you posted on progress and work with all parties to deal with any hiccups that may arise
* Handle key release upon authorization from your lawyer