Home Staging Done Right

15 minutes is all it takes for a buyer to decide if your home is the right home, and if your home is in need of some serious curb appeal, chances are, they won't even go inside. While some may not see the value in paying a home-staging crew anywhere from $2000-$5000 ... Consider this: In a hot market, a staged home listed at $649,000 sold for $41,000 OVER the asking price. Talk about results!

Still, getting together that kind of money just to get a home ready for sale isn't always an easy task and even so, what would the return be in a down market? Maybe the return isn't a big net profit but is simply the fact that your home is the only one that sells!

The single biggest piece of advice you can get when selling your home is to emotionally detach yourself from it. Memories can cloud vision, and hinder you from seeing any of the homes faults as a home buyer would. When you sell your home, it becomes a product. It's an asset that you want to sell, and for the highest dollar possible.

Here are a few things you can do to get there:

1) Depersonalize

  • Remove children's artwork, family pictures, and fridge magnets.
  • Remove trophies and religious artifacts.
  • Remove traces of day-to-day. (Shampoo bottles, toothbrushes, etc.)

2) De-clutter

  • Remove excess furniture, accessories and scattered toys.
  • Remove piles of mail, magazines and books.
  • Purge closets, store holiday items, box up small appliances you can live without for now.

3) Neutral Face-lift

  • A new coat of paint gives new life to a room. (Funky colors NO! Neutral colors YES!)

  4) Make Repairs

  • Light switches work; faucets don't leak, and replace broken windows.
  • Hire a handy man if necessary; fix cracked tiles and mouldy caulking.
  • Repair screen doors and make sure the doorbell works.

5) Curb Appeal

  • Grass is trimmed, bushes pruned, and weeds pulled. Touch up trim with a coat of paint if needed.
  • Treat your backyard like a space in your house. De-clutter!
  • Power wash outside of your home, walkways and eaves troughs.

6) "Pet" Peeves

  • Remove half chewed toys, messy pet bowls and litter box.
  • Aquariums and cages should be spotless.
  • Air out your home; Open all the windows for 10 minutes a day to help rid any smoke smell or pet odours.


  • Declare war! Top to bottom cleaning of your home.
  • Dusting, vacuuming, and washing windows inside and out.
  • Wash walls, cupboards, light fixtures, clean furniture and carpets.

8) Decor

  • Think hotel decor. Clean, simple.
  • Flowers or throw pillows. Change heavy draperies with light linens.


  • Light scented candles, put out a fresh bowl of fruit, or even bake a pie.
  • Turn on all the lights and leave all the doors open. Yes, bathroom too.
  • Tidy up! Beds are made, laundry's put away, and the counters are clean.

Staged homes are perceived as comfortable, attractive, well cared for, and have been proven to sell faster and for more money. So why wouldn't you want the same for your home?

Most buyers cannot visualize changes, and often won't take a second look at a house if the first isn't appealing to them. And still, those who can visualize changes, and are prepared to make them, expect YOU to reduce the price of the house to compensate for the work. You want to keep your home clean and simple. Leave a blank canvass the buyers can fill in with their own ideas. Get some friends to help!

So now that you've spent some time preparing your home to sell for maximum value with the help of a real estate agent ... Get out of the house! The more a buyer feels like an intruder, the less they will imagine themselves living in your home. With a little planning you can maximize the number of showings with minimal inconvenience to you and your family, and that, is a win win for everybody.

Make tomorrow the revolution, start today.

Kelsey Ozeroff is with Century 21 Mountainview Realty Ltd.

Kelsey Ozeroff

Kelsey Ozeroff

CENTURY 21 Mountainview Realty Ltd.
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