If you watched the Super Bowl this past weekend you may have seen Century 21's new ads. As a Century 21 Realtor these ads impressed me. They are catchy. The bassy catch phrase "SMARTER BOLDER FASTER' grabs your attention.
As a consumer does it matter what the catch phrase means? Do you give it a second thought? Would you call a Century 21 realtor because of the ads?
To me the 'SMARTER BOLDER FASTER' means that we are industry leaders. When I joined Century 21 7 years ago I wanted to be part of a winning team. A team that leads the industry in sales, in technology and adaptation of new ideas. We are #1 in Red Deer in sales because of all these. Our ownership team and realtors are usually on the cutting edge of what is new and available to better market your home. In Red Deer our Advantage team is not the largest team but are on average the most active of any office in our area. In Canada we have probably the most intensive company website you will see.
So what does that mean to you the home owner? It means your Century 21 realtor has the tools to promote your home to its best possibilities. For you it means your Century 21 realtor has the 'smarter bolder faster' mentality and shows that he has more opportunities for in house courses which gives him that bolder abilities in which to market your home. Faster to me means as a busy office we get things done quickly. That does not mean we rush, it means we use our time to make sure you are comfortable in your decisions.
So 'SMARTER BOLDER FASTER' as a tagline. I LIKE IT. It sets Century 21 apart, much like our realtors do.
My Favorite Century 21 commercial:
So if you are thinking of selling please give me a call at 403-350-1192 or leave me an email at firstname.lastname@example.org and lets get started.
Disclosure - I do not own a unicorn and one will not be available for your open house :)
Thanks for reading
Ken Devoe - Century 21 Advantage