Home Staging

Strip out Personality for Home Showing

Take a hard look at our home... How well have you set it up to sell?

Making a home attractive to buyers, or staging it as it is better known, is an important step in getting it to sell.

Staging a home isn't time consuming or costly.  Most owners can usually do it in a few weeks for less than $1,000. (You don't have to hire a home stager.)

The most important step in the process is to put yourself in the buyer's shoes - from the moment they arrive until the moment they leave, they are trying to envision themselves in your home, so make it easy on them by following these guidelines.


  • Kitchens and bathrooms make a huge impact on buyer's minds. Do something extra in these rooms. Scrub everything it gleams and fix up the cabinets. Repaint or resurface cabinets that need it. Repair scratches with a wood tone touch up stick and replace old knobs with new inexpensive ones.


  • It's a fact: Soiled carpets, dirty windows and filthy fixtures are a real turnoff.  Get out your cleaning supplies and scrub away the grime.  If you don't have the time, hire a cleaning crew to do it for you.


  • Clutter makes a home look smaller and detracts from its character.  Let your home's bones shine by eliminating the clutter Remove appliances from the counter tops, put away the knickknacks and remove some furniture.  Let your rooms breathe and give buyers a chance to spread out.


  • Depersonalize. Remember, you want buyers to imagine themselves in your home.  If it's filled with your family photos, collections and mementos, that's going to be difficult.  Remove your personals and create a blank slate for buyers.


  • You may love bold colours, but that doesn't mean potential buyers will.  Neutral colours are easier on the eyes, and contrary to what you might have heard, white is not the only neutral colour.  Creams, tans and even caramels will work.  Grab some rollers and paint and give buyers a neutral palette.


  • Look around your home.  Got a drippy faucet or a cracked tile? Minor problems like these can turn buyers off fast.  Make repairs right away.  once you've taken these initiatives, you can focus on the little things that will make a big difference.  Start on the outside.  Stand in front of your house.  See any hedges that could use pruning or surfaces that could use a fresh coat of paint?  The first thing buyers will see is the outside of your home.  Make sure it has curb appeal, or they might just leave.  (Tackle inside probs before, or soon after, the home showing - the buyer's home inspector will no doubt find it out!)


  • Next to the front yard, the entryway is crucial. Any missteps in the entryway could make or break a sale.  Welcome buyers into what could ve their home with a light, airy and inviting entry.  Replace light bulbs, remove rugs that break up the expanse of the space and add some fresh flowers or bake some cookies for a homey scent.


Visit a Model Home

If you're unsure that you've done a good job after you've taken these measures, visit a model home.  Model hones are always staged to sell, and you should be able to tell from a quick glance around how well you've staged your home.

If you want to go deeper, consider "ecostaging" or "energy staging" your home - for the environmentally (and price) conscious home buyer who cares what energy efficiencies you've put in place.

Jasmine Lee is a sales representative at Century 21 Leading Edge Realty Inc. in Scarborough, ON.

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Kevin Noonan

Kevin Noonan

Sales Representative
CENTURY 21 Today Realty Ltd., Brokerage*
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