Meet our local businesses Day 14 with Jason LeFrense!

Advancing forward into Day 14, please let us introduce you to the very talented Jason LeFrense, owner and operator of JLF Productions. Jason is very well known within our community and the business sector: producing weddings, commercials, and corporate projects.

Tell us why you started this venture?

Well, I was roughly 23yrs old when I started, so my memory is a little foggy. What I can remember is having a skill set that wasn’t really being used a great deal in the business sector. Lots of guys were working in TV at the time, but not many were doing their own thing. So, I started to do small jobs and weddings for people and it really took off from there.

Tell us what you have to offer/bring to Cape Breton?

Well, a big thing is an understanding of the people in our area. I think, with any business, you really need to know the demographic and Cape Breton is no different. So, our video production team works very closely with our Cape Breton clients. We have 16 years of experience working directly with our clients. There are no middlemen; it’s me. We have clients in all types of organizations within our communities; that is something we are very proud of. For example, one day we can be helping a non-profit organization and the next day we can be in a helicopter shooting for one of the largest companies in Eastern Canada.

Any big plans coming up?

I can’t say we have real big plans, but we are always looking to expand our business to other areas and stay on top of technology. We have worked on projects all over the atlantic provinces but I think a larger presence off-island is one of our goals.

What is the most important thing you learned about running your own business in Cape Breton?

The one thing I tell everyone is that they have to leave their ego at the door. If you are doing business in this area, there is no place for ego. One thing Capers are great at is giving their opinion (hahaha) and it might not always be what you want to hear so, be prepared for that.  Because Cape Breton is very small, you also have to treat every client the same; no matter their size.  People in small areas know everyone, so you better make sure you are doing the very best you can for every client, or people will start to talk.

What are your favorite things to do or places to visit in Cape Breton when not busy running the business?

Ok, I am huge Cape Breton advocate. The past 2 summers I have produced a cable show promoting the rural areas of the island. I love to get over to the West Coast of Cape Breton. My family and I love to take in the beaches in Port Hood and Mabou area; why people leave this island in the summer to vacation is beyond me … our beaches are second to none. You can save a lot of money and time staying in CB and I promise you, when you are on the beach in Port Hood you won’t be wishing you were somewhere else.
Thank you so much Jason for taking the time to share your insight!

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Krista Rose

Krista Rose

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CENTURY 21 Island Gateway Realty Inc.
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