Tips For Showcasing Your Home In The Winter


It doesn’t matter what time of the year you are selling your home, first impressions are crucial!   Selling your home in the winter is not the same as selling in the spring, summer or fall.   Don’t be discouraged because if you do it right, you can potentially get a better offer and have more serious buyers knocking on your door.  Here are a few tips to help you successfully highlight your home in the winter season.


I See the Light


With the beloved winter months upon us and darkness by 4:45 pm, it is time to see the light. Many buyers still require an evening viewing due to their work schedule so light up your home from the inside out. Make sure to have adequate lighting in every room in your home.   Great lighting can create warmth to any room and saves the buyer the hassle of having to find light switches.   First impressions are so important and a warm cozy environment is key.


Cold Hands, Warm Heart


This adage is true in most cases but not in real estate.   Your buyers have come in from the cold so a warm home will be inviting.  Keep in mind that the buyer is dressed to tackle the cold so a hot home will be just as uncomfortable as a cold one.  Remember to monitor the temperature of the entire house and set it appropriately.  If you are stepping out for a short period to accommodate a viewing, light or switch on the fireplace.


Shoes Off!


It is great to have a beautiful porch with everything in its place but functionality is also important for your viewings.  Having a designated area like an absorbent mat or shoe tray in your entranceway will provide viewers the opportunity to discard their snow packed shoes and avoid wet feet.   This addition will keep wet feet off your floors but also show off the organization of your home.  Don’t have your porch closet exploding with clothes, hats and mitts.  A half filled closet tells the buyer that there is room to grow!


Do I Smell Wet Dog? 


If you do own pets, be sure to have the appearance of clean pets…especially dogs. We love our furry friends, but it’s best not to leave those dirty slush-soaked towels and doggy outfits laying around. The last thing you want is the smell of wet dog greeting your buyers at the front door.


The Weather Outside is Frightful


With winter comes the unpredictable weather.   Stock up on salt, good shovels and be prepared.   Only the most motivated buyers will brave a bad weather day to view a house so take the time to ensure the pathways are shovelled and salted.   Well maintained home ownership is a major plus in the eyes of the buyer.   Don’t forget to shovel out those deep window and door wells in the basement.   Don’t let a little snow or ice get in the way of that offer coming in!


Krista Trask

Krista Trask

CENTURY 21 Seller's Choice Inc.
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