101 Real Estate Blogging Ideas

Blogging is an essential tool in your real estate marketing mix. It not only increases your exposure on search engines but helps to build your reputation as a trusted and reliable source.

Potential clients are online right now and are looking for great agents to work with. When it comes to blogging, it’s important to write about topics that relate to your potential client(s), your market knowledge, neighborhoods, etc. while keeping it fun and interesting for your readers. You have to build rapport and establish a little credibility before a prospective client decides to place a call or send an email.

So what do you write about? The biggest obstacle for real estate professionals who want to have a blog is figuring out what to blog about. That is until now.

Here’s a list of 101 real estate content ideas to interest the eager buyer/seller/investor and spark your creativity.

It also helps to have a system. 
Choose 48 topics for a year’s worth of weekly blog posts.

  1. Metro Area Quarterly Market reports
  2. Neighborhood Market Reports / Sales Data
  3. How's the Market in XYZ Neighborhood?
  4. Most expensive recent sales in XYZ neighborhood or town
  5. "Dream" homes for sale in XYZ neighborhood or city
  6. Home buyer incentives
  7. Interest rate changes (or forecasted changes)
  8. Changes in current legislation (that would be important to home buyers or home owners)
  9. Why Buyers and Sellers need a real estate professional
  10. Happy Client Success Stories (Toot your own horn!)
  11. Deal of the Week (highlight best buys in your area)
  12. Condominium Complex of the Week
  13. Townhome Community of the Week
  14. Loft of the Week
  15. Weekend Festivals and Events
  16. Weekend FREE Events & Things to Do
  17. 10 Things to Consider When Buying a Condo
  18. 10 Things to Consider When Buying Your First Home
  19. 10 Things to Consider When Buying a Foreclosure Home
  20. For Buyers - 10 Reasons Why to Buy a Home this Year
  21. For Buyers - 5 Mistakes that First-Time Home Buyers Make
  22. For Buyers - What Expenses to Expect When Purchasing your Home or Condo
  23. For Buyers - Tips for Interviewing a REALTOR
  24. For Buyers - The importance of hiring a home inspector
  25. For Buyers - Minimum credit score requirements / improving your credit score / preparing for homeownership
  26. For Buyers - Checklist for home ownership
  27. For Buyers - Financing options
  28. For Buyers - Investing in your first property
  29. For Sellers - Avoiding foreclosure
  30. For Sellers - Staging your home to sell
  31. For Sellers - Pricing your home to sell
  32. For Sellers - What NOT to do when selling your home
  33. For Sellers - Removing pets and pet supplies when showing your home
  34. For Sellers - Preparing the FRONT of your home for sale (clean windows, doors, lights, etc)
  35. For Sellers - 10 Most important marketing tools when selling your home
  36. For Sellers - De-personalize your home before putting it on the market
  37. For Sellers - Home improvements that will increase the value of your property
  38. For Sellers - The benefit of a pre-inspection
  39. For Sellers - Is this the right time to sell your home?
  40. For Sellers - Why isn't my home selling?
  41. For Sellers - Before and After Staging Photos
  42. For Sellers / Listing Agents - The importance of using a professional photographer
  43. For Homeowners - Updates on County or City Property Taxes
  44. For Homeowners - Going Green
  45. For Homeowners - Rebates on energy-efficient items for the home
  46. For Homeowners - Landscaping tips and tricks
  47. For Homeowners - Household repair tips, tricks and reminders
  48. Going Green - 10 Ways to green your home interior
  49. Going Green - 10 ways to green your home's exteriors
  50. Going Green - 10 ways to save energy
  51. Going Green - Local green companies
  52. Going Green - Area green events (i.e. document shredding, fundraising)
  53. Going Green - Places you can recycle electronics, computers, light bulbs in your community
  54. Going Green - Where to get the best green stuff for your home
  55. Hyper-Local - 101 Reasons Why I Love My Town or Neighborhood
  56. Hyper-Local - Neighborhood of the Week
  57. Hyper-Local - Suburb of the Week
  58. Hyper-Local - Things to do in your neighborhood (parks, playgrounds, etc)
  59. Hyper-Local - Highlight a local business in your neighborhood
  60. Hyper-Local - Promote a special event in your neighborhood
  61. Hyper-Local - Promote a special person in your neighborhood who is committed to helping others
  62. Hyper-Local - A tour of your neighborhood (using photos or video)
  63. Hyper-Local - Restaurant Reviews (with food photos)
  64. Hyper-Local - New locally-owned restaurants or shops
  65. Hyper-Local - Local farmers markets
  66. Hyper-Local - New companies moving to your town / employment opportunities
  67. Hyper-Local - Animal Shelters & Rescues (highlight a special pup!)
  68. Hyper-Local - Heliports and small landing fields for jets (great for the luxury market!)
  69. Hyper-Local - Consignment / Yard Sales
  70. Hyper-Local - Get outside!  Hiking trails, bike paths, and parks
  71. Hyper-Local - Volunteer opportunities
  72. Hyper-Local - Local library events
  73. Hyper-Local - Best Happy Hour
  74. Hyper-Local - Best Golf Courses (and rates!)
  75. Hyper-Local - Best BBQ / Ice Cream / Steaks / Margaritas
  76. Hyper-Local - Local Businesses I Love - feature one a week (i.e. favorite parks, charities, city leaders,
  77. restaurants, etc)
  78. Schools - Sporting events
  79. Schools - Sports - Game Scores
  80. Schools - School supply lists
  81. Schools - Accolades (top schools, recent awards)
  82. Schools - Top Elementary Schools in XYZ
  83. Schools - Top Middle Schools in XYZ
  84. Schools - Top High Schools in XYZ
  85. Schools - Top Private Schools in XYZ
  86. About Me - Interesting Real Estate Experiences
  87. About Me - Personal hobby updates
  88. About Me - 10 Things that set me apart from the competition
  89. About Me - 10 Things about me that most people don't know
  90. About Me - Book recommendations
  91. About Me - Family updates (birth announcements, 50th Birthday, new puppy, etc)
  92. About Me / Personal -- Tribute after loss of a co-worker, client or colleague
  93. Contests - Monthly photo contests
  94. Contests - Best garden or yard in XYZ neighborhood or subdivision
  95. Seniors - Things to do
  96. Seniors - Local Resources
  97. Seniors - Popular communities, condos, townhomes
  98. New in town?  10 things you MUST do in your first 30 days
  99. New in town?  Important phone numbers and service providers
  100. New in town?  Popular neighborhoods and/or schools
  101. New in town?  Hot spots for dining and night life

We’ll be adding to this ever growing list of ideas. We welcome your input. If you’ve had success with a content idea, tell us about it. Share a comment in the box below or on Facebook at  facebook.com/leadingedgerealty.

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