7 Questions to Answer Before You Start Blogging

I get questions from agents every week asking for advice on starting a blog. While it is fairly easy to start, commitment and perseverance is the key to success. So before you do anything else, take a few minutes to examine the reasons why you want to start a blog.

1. What is the purpose for the blog? Promote new listings? Share your industry and/or neighbourhood knowledge? Answer commonly asked questions by client buyers or sellers? Figure out how your blog’s purpose relates to your business purpose.

2. What are the business objectives or outcomes you want from your business blog? Some people use a blog as a lead generator to build their database. Some are looking to build a visibility platform, while others use the blog to develop content for other purposes like books, articles and programs. What do you want to get out of your blog?

3. Who is your ideal reader? Who are you writing to/for? For most real estate agents, the ideal reader is similar to their ideal client. It’s important to know your audience so you can meet their needs and address their concerns, challenges and what they’re looking for before, after and during the sale.

4. How do you want your readers to feel when they read your blog? This may seem like a weird question, yet it will help you tap into the emotions of your audience. Do you want your reader to be better informed, inspired, motivated, and moved to action? Tapping into this will help you focus your content on serving your reader.

5. What do you want your readers to DO when they read your blog? This relates to the goals you set for your blog. If your blog is a lead generator, then you must have very clear steps for guiding your reader to subscribe to get blog updates and/or get your lead generating content.

6. How much time do you have to devote to your blog each week? This is getting to the heart of blogging. If you can’t commit to writing a lot of valuable content, then you’re doing yourself and your readers a disservice. Be honest. The most effective and successful blogs are those with fresh, new content posted at least two to three times per week. Is that reasonable for you to manage? Remember, there are many, many ways to create content. It doesn’t have to be all you all the time.

7. What’s your blog’s core message? This relates to the topic of your blog and the niche you are focused on. What do you want your readers to learn? Why should anyone read your blog, and more importantly why should they subscribe to and follow your blog? This is another key piece to think about before you start your blog.

There are real estate bloggers all around the country doing what you're doing. Take the time to subscribe to some of the larger ones and you'll pick up pointers to incorporate into your own. FYI… reading and keeping up with other blogger posts is also a time commitment. There is no shortcut to a great blog.

Ready to start blogging? Got questions? Get answers from Century 21 Leading Edge Realty’s in-house marketing consultant, call to schedule a personal consultation.


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