Century 21 Most Recognized Real Estate Brand
Century 21 released the results of a recent market research study today (see Inman News) that shows that they are “the best-known name in the business”.
Full results below:
“Please tell me which real estate agencies you have ever seen or heard of?”
- CENTURY 21: 97%
- RE/MAX: 93%
- Coldwell Banker: 89%
- Prudential: 75%
- ERA: 51%
- GMAC: 38%
- Keller Williams: 33%
- Weichert : 18%
- Realty Executives: 14%
The results came from the 2008 Ad Tracking Study, conducted between March and August, 2008 by Millward Brown, a market research organization. The survey was based on 875 online interviews.
Certainly, C21 has been one of the more aggressive marketers despite a down market. Their ‘Path Home’ ad has been all over the airwaves this year, so it’s not surprising to see them at the top of this list.
Posted by Jasmine Lee
on September 8, 2009