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Grow Your Business with Google

 

Google is an intrinsic part of our daily online lives. It is the world’s largest and busiest search engine and widely used for online email storage, as a map and navigation tool, is a rapidly growing social networking site and is the number one choice of the masses when searching for images and video content. There is no doubt that Google has transformed our online world, so how can you make the most of the vast array of tools that Google has to offer?

Let’s take a look at some of Google’s top products:

Google + – When it comes to social media, we all know that it can catapult a business from unknown to well known in no time. Since its inception, Google+ has transformed the social media world. With it’s live Google Hangouts which are live video chats, it is elevating social media to a whole new level. It’s changing the face of social media and business.

Google Analytics – Google analytics is a great way to see how your website is fairing on the world wide web. The internet is a large and vast world. Staying ahead of the competition is important. With analytics you can see measurable results of how your website is doing. You can see how many visitors you’ve had, what your bounce rate is (number of visitors visiting a page but then leaving the site), you can track statistics to see which pages of your website are doing better than others as well as which keywords are working for you. Analytics allows you to see the overall picture so that you will know what is working and what isn’t. This allows you to adjust your processes so that you can move towards success.

Google Keyword Tool – Have you ever wanted to know which keywords are working well for your niche as well as which ones would be ideal for your website? You’re not alone in this search. Businesses want to know the best keywords to use in order to maximize their exposure. Google offers a great keyword tool that you can use to research keywords. This tool allows you to see which keywords are widely searched as well as which ones are not. You can use this tool to determine the best keywords for your website to use.

Google Drive – Once called Google Docs, Drive allows you a platform to create and share documents, spreadsheets, presentations and even forms. You can then share them with others. Google Drive makes sharing these items easy on the internet. It also makes collaborating on a document easy as you can set editing preferences for users. This saves time in emailing documents back and forth. With Drive there is one central location for everything and everyone. It just doesn’t get any easier than that.

Google is changing the landscape in the way people and businesses interact with one another. With so many resources being offered by Google, it’s easier than ever to grow your business.

Click here to learn more about Google products.


Source: Kim Beasley

 

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