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7 Questions to Answer Before You Start Blogging

I get questions from agents every week asking for advice on starting a blog. While it is fairly easy to start, commitment and perseverance is the key to success. So before you do anything else, take a few minutes to examine the reasons why you want to start a blog. 1. What is the purpose for the blog? Promote new listings? Share your industry and/or neighbourhood knowledge? Answer commonly ...
Tags: Social Media

Real Estate Videos – 4 Easy Ideas to Try Today!

The internet is increasingly becoming something we watch versus read; that’s why adding video content to your real estate website, blog or social media sites is an important tool to increase your value proposition to current clients and help win new ones! So what are you waiting for? Inspiration… Here’s 4 super easy ways to start using video in your real estate ...
Tags: Technology

Greater Toronto Housing Report Infographic – July 2012

Total sales and average selling price in the Greater Toronto Area (GTA) were up compared to the same period last year. “The GTA housing market became better-supplied in recent months.  Buyers benefitted from more choice in the market place, resulting in less upward pressure on the average home price in July,” said Jason Mercer, TREB’s Senior Manager of Market Analysis. ...

Why It’s Still a Good Time to Buy Canadian Real Estate

For every economist who tells you Canadian real estate prices are headed for a crash, there is another who says prices will remain stable — with both sides using a lot of “averages” to justify their points. Who is right? When it comes to Toronto real estate, one argument goes like this: The average home price is $500,000. The average income for a family is less ...
Tags: Home Buyers

7 Reasons to Start a Real Estate Blog Today!

I often get asked by real estate agents whether or not they should start a blog. The answer is always YES! A real estate blog is a MUST for building online credibility, here’s why … 1. A blog is much more than just an online dairy, it’s a great way to position yourself as a local expert by consistently publishing articles that share your knowledge of real estate ...
Tags: Social Media

Why Use Video to Sell Real Estate?

    Home sellers love it and so do buyers, but agents haven’t been so quick to jump on the video bandwagon. Here are five reasons why every agent should consider video to sell their listings and professional brand.     1. Saves Time Video tours save buyers and sellers countless hours in preview appointments and open houses. True video tours ...
Tags: Technology

Toronto Condo Boom Not a Bubble: RBC report

According to a new report from the Royal Bank of Canada, prices will cool in Toronto's booming condominium market in the year ahead, but concern about a bubble is overblown as demographics and strong investor demand will insulate the market from a crash, economists at Canada's largest bank said on Tuesday. Read the entire report, click here: RBC Toronto Condo Report.   The research department ...

TREB Market Watch – June 2012 Highlights

July 5, 2012 -- Greater Toronto REALTORS® reported 9,422 home sales through the Toronto MLS system in June 2012. The number of transactions was down by 5.4 per cent in comparison to June 2011. The year-over-year decline was largest in the City of Toronto, where sales were down by 13 per cent compared to June 2011. Sales in the rest of the Toronto Real Estate Board (TREB) market area were comparable ...

101 Real Estate Blogging Ideas

Blogging is an essential tool in your real estate marketing mix. It not only increases your exposure on search engines but helps to build your reputation as a trusted and reliable source. Potential clients are online right now and are looking for great agents to work with. When it comes to blogging, it’s important to write about topics that relate to your potential client(s), your market ...
Tags: Social Media

Google+ Is Here To Stay

  Sure, Facebook has all your friends and Twitter is where you keep in the know of what’s going on in the World, but Google+ is quickly becoming a force to be reckoned with. Now the third largest social network in the English speaking world behind Twitter and of course Facebook, Google+ has gone from zero to 250 million plus users in just one year. Here are some quick facts ...