Why Use Video to Sell Real Estate?



Home sellers love it and so do buyers, but agents haven’t been so quick to jump on the video bandwagon. Here are five reasons why every agent should consider video to sell their listings and professional brand.


1. Saves Time
Video tours save buyers and sellers countless hours in preview appointments and open houses. True video tours provide life-like video walk-throughs of your real estate properties, allowing buyers to get a real sense of the property's scale and flow. By offering video tours of your listings, you give your clients a means of previewing your listings before they take the next step of scheduling an appointment - saving everyone countless hours in the decision making process. In fact, buyers who view video tours often take up to three times less the amount of time when making a purchase decision!

2. Competitive Advantage
Using video is a powerful way for you to differentiate yourself from other agents online, and can even help you to secure more listings. A high-definition video tour set to music with professional narration not only wows buyers, but shows sellers a really good incentive for them to list with you, and an even better reason for them to come back! In addition to property videos, you can market yourself with an agent profile video, or neighborhood video tours, branded with your contact information.

3. SEO Benefits on the Web
Keyword optimized video tours hosted on YouTube rise to the top of most relevant searches in the most relevant engines on the web, wherever your potential clients may be searching online:

Search engines like Google will list your video tours as results for targeted organic searches
Web video sites will return your video tours as results for searches that match your keywords
Podcasting sites like iTunes will index your video podcasts and display them for relevant searches

Video tour syndication helps to immediately improve your own website's organic and direct referral traffic from search engines, while presenting your video listings in as many places as possible in order to get them in front of your potential customers. The benefits of video extend well beyond simply providing a better representation of your real estate listings online – they can be an entire web marketing strategy within themselves!

4. Create an Emotional Connection
A listing with high quality photos and video, shows off the property with immense emotional impact. It helps to create the emotional connection that leads to a personal showing. Unlike photography alone, video tours can capture the sounds of a natural landscape or peaceful garden, birds singing, and waterfall features. With the right equipment and experience, your video tour provider can provide a smooth walk-through video, giving viewers a true sense for the home’s lay-out, how rooms flow into each other, and of the neighborhood’s overall vibe.

5. More Affordable than Ever
Producing a high quality video does take time. The shooting, editing, post-production, graphics, copywriting, music, and narration make real estate video more expensive than photography alone. But with advances in technology, real estate video no longer costs the thousands of dollars it did at one time. DIY video is also an option, especially if you are good with a camera. However, when you hire a professional you get seamless play back, better video quality, and one less thing to do.

There are many reasons to use videos for selling real estate. They increase the overall “perceived value” of the home, encouraging buyers to pay the asking price. Video can make your listing come alive, getting you to the closing table that much sooner, while you pick up new clients along the way.


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