Let's face it. Most of us have strong emotional connections to our homes. It's where our kids grew up. It's where we spent time with friends and family. It's where we went to relax and unwind. So it can be difficult to let go of those emotions when you put your house or condo up for sale.

But it's important that you do.

Why? To sell your property quickly, and for the best possible price, you need to think of it as objectively as possible - as a product.

That mindset is especially important when potential buyers drop by to view your home. The majority will be polite, but a few will be candid about what they like - and don't like - about your property.

Buyers may talk openly about their dislike of the living room color that you worked so hard to select and paint. Or they may make tentative plans about converting the backyard flower bed that you adore, into a new sitting area.

Don't be defensive. It's a normal part of the home shopping process to speculate about what can be changed to make a house a home. This is actually a good sign because buyers who make these types of comments are usually the ones who end up making an offer.

If there is a pattern to the feedback that you're hearing about your property, you can use this information to your advantage.

For example, if enough people comment that a room seems dark and gloomy you can eliminate the problem by installing light bulbs with a higher wattage, or fresh'n it up with a litter color of paint. Conversely, if you notice that buyers are loving your spacious kitchen, then we make sure this selling feature is highlighted prominently in the promotional materials.

Always keep in mind that your real home is your next home.

The property you're selling is a product. My job as an agent is to be your marketing team to get people to buy your product and make it stand out amoungst the rest.  We are not all the same when it comes to marketing your home.  Call me today to find out how we make a difference.

Mark Kozak

Mark Kozak

CENTURY 21 Foothills Real Estate
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