Use a REALTOR® to sell your home

Selling your home is likely going to be the largest financial transaction that you make in your lifetime. Considering this, it is essential that you are well informed and guided throughout this entire process. You should feel confident about the sale of your home, the price you list it at and the technical and legal terms and conditions that may be part of the transaction. This process can be overwhelming if you are not properly versed in all aspects of a home sale. A REALTOR® can smooth the entire process for you from start to finish and alleviate the stress associated with selling your home. There are a couple important things that you may want to consider before you decide to try selling your home on your own:

Exposure: Your REALTOR® will ensure that your home gets the maximum exposure it needs in order to attract the maximum amount of potential buyers. Your REALTOR® will place your home on the MLS® system and has exclusive access to certain features that the public is not privy to. In addition, your REALTOR® has an extensive network of colleagues, potential buyers and other industry related contacts.

Pricing: This is often the biggest and most important factor in selling your home. It is sometimes difficult for homeowners to remain objective when setting a price. A REALTOR® has in-depth local market knowledge and is an expert at pricing. He or she should provide you with a Competitive Market Analysis (CMA) to provide you with an understanding of where your home should be priced. A CMA looks at recent comparable sales and current comparable listings. In addition, if you are selling your home on your own, buyers will expect a lower price than if you were to sell it with a REALTOR® because they will know that you are not paying out commissions.

Terms & Conditions: REALTORS® are given high standards for education and are required to continuously update their knowledge of real estate and the legal implications of buying and selling real estate. Your contract of purchase and sale will contain various terms and conditions, often using convoluted legal jargon. It is essential that you have a deep understanding of your entire contract. Your REALTOR® will be able to explain each point to you and ensure that you are aware of the implications of your contract.

Most importantly, a REALTOR® can alleviate a lot of the stress associated with selling your home. He or she will be there to guide you and assist you every step of the way, from getting your home ready to sell, to negotiating a profitable price for you.

For any real estate assistance in the Oakville, Burlington, Milton area contact Mary at  



Mary O'Brien

Mary O'Brien

Sales Representative
CENTURY 21 Miller Real Estate Ltd., Brokerage*
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