Are you a rational home buyer?

Are you a rational home buyer?

Turns out most people are not! We often select properties based on the facts; location and size, but when we visit homes our emotional side begins to make the decisions. Positive and negative associations play a large part in the process. In 2002, the Journal of Advertising noted that emotions can be twice as important as knowledge in consumer buying decisions.

Common emotional influences: aspiration, confirmation bias, expectations, fears, media, etc.

Century 21 McGuigan Pepin will help you find the balance between rational and emotion when purchasing your next home.

Always do your research.

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