Setting the right price for your home!

Setting A Price

The single most important decision you will make with me, as your Real Estate Professional, is determining the right asking price for your property.

Once you've achieved a realistic sales price, you can count on your property being professionally marketed and promoted to bring more buyers to your door. You can also expect to sell your home for the best possible price in the least amount of time.

Benefits of Pricing Right

Your property sells faster, because it is exposed to more qualified buyers.

Your home doesn't lose its "marketability."

The closer to market value, the higher the offers.

A well-priced property can generate competing offers.

Other Real Estate Professionals will be enthusiastic about presenting your property to buyers.

Overpricing your Home

Many sellers believe that if they price their home high initially, they can lower it later.

Often, when a home is priced too high, it experiences little activity. Gradually the price will come down to market value, but by that time it's been for sale too long and some buyers will be wary and reject the property. On occasion, the price is dropped below the market value because the seller runs out of time. The property sells for less than it's worth.

Missing The Right Buyer

You may think that interested buyers "can always make an offer," but if the home is overpriced, potential buyers looking in a lower price range will never see it.

Those who can afford a home at your asking price will soon recognize that they can get a better value elsewhere.

Early Activity

As soon as a home comes on the market, there is a flurry of activity surrounding it. This is a crucial time when Real Estate Professionals and potential buyers sit up and take notice.

If the home is overpriced, it doesn't take long for interested parties to lose interest. By the time the price drops, a majority of buyers are lost.

Melinda Flokstra

Melinda Flokstra

Sales Representative
CENTURY 21 Heritage Group Ltd., Brokerage*
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