The surprisingly simple art of door knocking


VANECA:  The term "door knocking" can strike fear in even the most seasoned prospector.  While some sales reps may see door knocking as akin to cold calling from a telemarketing boiler room, highly successful real estate professionals have proven that not only is door knocking admirable and effective, it is essential.  According to a Harvard Business School Study.  A "face-to-face interaction results in 13 times the brand recall compared to a message delivered via a marketing piece."

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Michael James

Michael James

Sales Representative
CENTURY 21 Capital Realty Inc., Brokerage*
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