Century 21 Changes it's Tag Line to "Connected to MORE"



Monday, April 26, 2010 


CENTURY 21 Canada unveils new brand tag line


CENTURY 21 sales representatives have for years been known as The Local Experts™. This famous tag line is widely used across our System and has been a major contributor to CENTURY 21 brand recognition.  

Roughly 90% of property searches now begin online. The CENTURY 21 brand is experiencing a transformation. Prior to the restructuring of Century21.ca in November 2007, our site had just 92,000 visits per month – in February 2010, that number reached 800,000. 

The CENTURY 21 brand is among the world’s most recognized names in real estate – now it’s time to let Canadians know that not only are we the local experts, but we’re leaders in real estate search technology, networking and online marketing that sells properties.  

In the May issue of Real Estate Marketing (REM) magazine, CENTURY 21 Canada unveiled a new brand tag line: 

Appearing in a REM advertisement that hit the streets on April 24, Connected to More™ embodies the image of CENTURY 21 Canada as a leader in the new age of real estate marketing. It was developed in collaboration with Faulkner Brand – a Vancouver-based firm specializing in branding for prominent Canadian companies. 

At CENTURY 21 Canada, we believe that “More connections = More business.”  

Connected to More™ is engineered to ask the question "More what?" The sky is the limit to how you, as a CENTURY 21 sales professional, can answer this question in your local marketing campaigns.    

What Connected to More™ might mean to you: 

What it means to you? 

Generate more leads through building broader online networks: websites, social media platforms, mobile applications, e-newsletters and blogs.

Appear more frequently in real estate searches, using century21.ca SEO strategy

Attract home buyers in more neighborhoods by showcasing your local expertise 

What it means for home buyers and sellers? 

Show more of your property’s assets online with Showcase21 and Google Maps

Be found by more home buyers than if you tried marketing your home yourself, using the SEO power of Century21.ca 

Connected to More™ will appear on Century21.ca on April 30 and an announcement will also be posted on the Talk 21 Blog.  Updated materials will be available for your use in Marketing Centre on April 30.  To assist you to incorporate this new tag line, a Connected To More guideline document will also be made available later this week. 

More than ever, your connection to tools, systems and relationships as a real estate professional will prove valuable to home buyers and sellers.  We look forward to Connecting YOU to More!


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Michael La Prairie

Michael La Prairie

CENTURY 21 In Town Realty
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