CREA LAUNCHES NEW ADVERTISING CAMPAIGN

OTTAWA - March 21, 2011 - The Canadian Real Estate Association (CREA) debuts
a new national advertising campaign today, about how REALTORS® help people
with the biggest financial decision of their lives, buying and selling their
homes.

 <http://www.howrealtorshelp.ca/#video-old-woman-1> The television
commercial is a modern day re-creation of the Mother Goose fable "The Old
Woman Who Lived in a Shoe". It is shot and produced like a documentary,
using a cinema-vérité style featuring hand-held camera, quick shots, and
voiceover narration.

"Just as peoples' requirements for a home are incredibly diverse and varied,
so too is the knowledge, expertise and services of the REALTOR® working for
them," says CREA President Georges Pahud. "Whatever your needs, a REALTOR®
can help."

With a light-hearted approach, the commercial conveys the serious message
about how REALTORS® work closely with their customers to understand their
needs and champion their uniqueness. REALTORS® meet a wide range of consumer
needs, providing personalized service when it comes to selling their homes
or finding that special home for the most demanding customer.

Complementing the television commercial are real-life consumer testimonials
on the website  <http://www.howrealtorshelp.ca> howrealtorshelp.ca. Recent
homebuyers and sellers share their experiences of how REALTORS® work to meet
many different consumer needs. And as a special treat, visitors will also
find an extended version of the television ad on the website. The longer
version provides a deeper look into the life of Carmella, the Old Woman of
the fable, communicating how REALTORS® connect with their clients in order
to fulfill their needs, whether buying or selling a home.

CREA's national ad campaign program started in 2006 and runs ads twice a
year, in the spring and fall. The television ad that aired in the fall of
2009, entitled "Never-ending Negotiations", won a bronze award at the 2010
national Marketing Awards.

CREA is one of Canada's largest single-industry trade associations,
representing more than 100,000 REALTORS® working through more than 100 real
estate Boards and Associations. CREA owns and operates the REALTOR.ca
website, Canada's most visited real estate resource for property buyers and
sellers.

Michael Rauser

Michael Rauser

REALTORĀ®
CENTURY 21 Sun Country Realty
Contact Me

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