Marketing a home for sale today must include video
In today's Real Estate market, when 90% of buyers start their home search online, it is becoming harder and harder to connect with them and get these potentail buyers interested in physically viewing your home - your ultimate goal.
Using video is imparitive in giving your home the exposure it needs in order to get it sold for top dollar!
Video is a great way to show off your home, especially features that you particularly like and most importantly, ones that will get a potential buyer excited. Focusing on upgrades, location and unique attributes can certainly make your home desirable and help it stand out from the crowd.
Here are a couple of recent examples of our "commericals":
You can see that we provide a personal introduction to the property and focus on creating emotion and interest by being different than the typical "Virtual Tour". Our YouTube commercials receive 10x more views than the average home listed for sale because it captivates and interests the viewer.
Our top tips on creating a video to sell you home:
1) Don't use slideshows
For the love of Real Estate!!... Why does anyone think that stitching photo's together to create a "video" is doing anything positive to market the home? Honestly speaking, this seems like the cheap way out. Do you think this captivates potential buyers? We don't - the stats prove us right!
2) Using ANY video is better than a slideshow
Ok, so you may not have the resources or funds to go out and hire a professional... We do believe however, that the average person can put together a video that is better than a slideshow rolling across the screen. Luckily, if you choose a Realtor to look after all of this for you, a customized commerical, hosted on YouTube is included in our preffered listing package. Satisfacton guaranteed to get your home tremendous exposure!
3) Creative video sells homes
It is now a known statistic that homes for sale using video sell in less time and for more money than those that don't. It is further amplified if your video actually captivates the audience. So, if you're creating it, or someone else is doing it for you, make sure it will be something special.
We're always willing to help and answer questions, so feel free to touch base with us at any time and be sure the check out the links and video below! Good luck with the sale of your home!
Here's our latest "Real Estate Done Right" video recaping and showing examples of the above:
If you're in the market to buy or sell a home, contact us today for your free buyer/seller's package, including a free home evaluation & staging consultation.
Ariel Kormendy: 647.464.0957 (Direct) Real Estate Sales Representative
Adrian Trott: 416.707.8401 (Direct) Rea Estate Sales Representative
Brokerage Independently Owned & Operated