Home Staging... Let's Get Impersonal!

Home staging is an often misunderstood strategy in marketing real estate. So, let's take a look at real estate staging.

When guests come to visit, most of us go to great effort to have our home looking it's best.

However, when you're showing your home to prospective homebuyers, many sellers forget that in this situation, you've got a totally different objective.

You're NOT trying to create a personal impression, showing mementos of your life's experiences and a décor that's a reflection of your own personality.

home stagingIt's Time To Get... Impersonal!

When staging a home to sell, your goal should be to create a "blank canvas" ... a setting where potential home buyers can easily visualize placing themselves into the picture you've created.

When setting the stage, you'll want to appeal to broadest possible audience, and that means making the choices that virtually everyone can live with.

Real Estate Staging Tips

A fresh coat of paint may be in order.

Consider light, neutral colours such as cream, taupe, sand or sage ... to create an open airy feeling and help buyers visualize their own furnishings fitting in perfectly.

Don't be insulted if prospective buyers don't like your burnt orange carpet. It may look great with your brown leather chair, but they're probably picturing how it will look with their purple and pink couch.

It's all a matter of taste, after all.

One of the simplest and easiest real estate staging techniques is to just reduce the clutter, particularly with very personal items.

Pack up most of the family pictures, and such things as plaques, trophies, photo albums, the kid's artwork "treasures", etc.

You've heard of turning a house into a home. Well, to some extent home staging involves reversing the process and turning the home back into a house.

Take a look at furnished model homes for inspiration. You'll see the look is sleek, open, airy, uncluttered, and above all, impersonal.

This look is your goal!

If the task of de-personalizing seems overwhelming, just think of it as the first step in the moving process.

Start your packing now, and begin with those treasured family mementos that are most personal to you. Before you know it, you find that you've cleared out a lot of confusion, leaving just a few quality pieces, which will now be showcased to better advantage.

Less is definitely more when it comes to home staging and future home showings.

If the task still seems too large, remember that there are many types of professionals to help that you can call on now, including packers and home staging experts. You don't have to wait until moving day to call in reinforcements.

Your real estate agent can also be a great source of home staging tips ... with many successful sales to their credit, they know what homebuyers are looking for, what sells as well as the many of the "how to's" for staging a home to sell.


Olivera Mavrak

Olivera Mavrak

Sales Representative
CENTURY 21 Heritage Group Ltd., Brokerage*
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