A recent buyers' survey suggests the luxury market is concerned with a lot more than 'going big or going home'.
57% feel their house is a bigger indicator of success than their job.
75% believe investing in a house is a more sound investment than the stock market.
93% believe their house is the best on the block.
The majority would rather have as many upgrades as they can afford, rather than more square footage.
94% would swap 1,000 sq. ft. of living space for a lifestyle amenity.
Top 3 amenities on their list:
- Better neighbourhood
- A house with character
- More land on their lot
WIRED FOR LUXURY
66% would choose a 'smart' home over a 'green' home.
87% wouldn't consider a home that isn't 'tech-friendly'.
Top 3 tech essentials:
- Security system
- Energy efficient washer & dryer
- Smart thermostat
Of all luxury essentials, outdoor features topped the must-have list.
Luxury home owners covet:
- Separate guest house
- Garden oasis
- Fire pit
97% consider at least one high-end feature essential for their kitchen:
- Extra appliances such as a built-in wine refrigerator
- Islands with extra sinks or appliances
- Outdoor eating area
HOME SPA PLEASURES
94% consider at least one luxury bathroom feature essential including:
- Multiple shower heads
- Dedicated make-up or grooming space
- Heated floors
THE ROLE OF THE LUXURY REAL ESTATE AGENT
96% of luxury homeowners consider their real estate agent as their trusted advisor for:
- Neighbourhood lifestyle information
- Advanced listing notices
- Advice on housing trends
- Support on a personal level