LUXURY HOMES: The Luxury Homebuyer Survey

                                               


A recent buyers' survey suggests the luxury market is concerned with a lot more than 'going big or going home'.

57% feel their house is a bigger indicator of success than their job.

75% believe investing in a house is a more sound investment than the stock market.

93% believe their house is the best on the block.

 

AFFLUENT AMENITIES

The majority would rather have as many upgrades as they can afford, rather than more square footage.

94% would swap 1,000 sq. ft. of living space for a lifestyle amenity.

Top 3 amenities on their list:

  • Better neighbourhood
  • A house with character
  • More land on their lot

 

WIRED FOR LUXURY

66% would choose a 'smart' home over a 'green' home.

87% wouldn't consider a home that isn't 'tech-friendly'.

Top 3 tech essentials:

  • Security system
  • Energy efficient washer & dryer
  • Smart thermostat

 

OUTDOOR OASIS

Of all luxury essentials, outdoor features topped the must-have list.

Luxury home owners covet:

  • Separate guest house
  • Garden oasis
  • Fire pit

 

KITCHEN WOW!

97% consider at least one high-end feature essential for their kitchen:

  • Extra appliances such as a built-in wine refrigerator
  • Islands with extra sinks or appliances
  • Outdoor eating area

 

HOME SPA PLEASURES

94% consider at least one luxury bathroom feature essential including:

  • Multiple shower heads
  • Dedicated make-up or grooming space
  • Heated floors

 

THE ROLE OF THE LUXURY REAL ESTATE AGENT

96% of luxury homeowners consider their real estate agent as their trusted advisor for:

  • Neighbourhood lifestyle information
  • Advanced listing notices
  • Advice on housing trends
  • Support on a personal level