I recently returned from Century 21 Canada's annual Canada Conference which, this year, was held in Vancouver. This year's conference was extra special since it is Century 21 Canada's 40th Anniversary and the conference planners really outdid themselves to celebrate.
On the first day, the theme was where we started from, and how Century 21 Canada came about and got underway. We got to see some of the old TV ads from the 80's and so on. For those of us who have been with the system for awhile, it was a great stroll down Memory Lane.
The second day was all about where we are now. The new innovations that have come around, the investment Century 21 has made to give our members industry leading tools and how those tools help us be the best REALTOR the public can hire.
The final day was extra special as the theme was where we are going and what we can expect to see. It quickly became apparent that our members had better brace themselves for one hell of a ride. We will be the first Canadian real estate franchise to use a Rate Your Realtor system. Starting in the first quarter of 2017, after a deal has closed, all of our clients will receive an email from a third party company called RealSatisfied. This will be a quick 14 question survey of how the buyer or seller felt their recent real estate transaction went. RealSatisfied will then convert the results into the familiar "5 Star" rating system which will appear on each member's website. This survey will allow for a more in-depth analysis of the transaction and should better reflect the quality of the member to the public.
We will be seeing continued improvements to our websites and marketing tools which will help our members better serve our clients. Our new marketing director will be looking to have a multi-platform approach to marketing which will involve more social media applications and better tools here as well.
This is going to be another exciting year to be involved in this franchise as we continue to outpace the competition with tools to better serve our clients. If you are in the real estate industry, thinking about launching a new career in real estate, or just looking to buy or sell real estate you have to give us a call and see what "Stronger, Bolder, Faster" can do for you.