Million Dollar Loft Blog

People hate to be sold....but they love to buy.

Understanding this idea is the key to appealing to buyers.

Thanks to the 10,000 footsteps a month in Toronto's most unique lofts over the last decade, I've seen all I need to see to elevate our loft spaces into the world class category.

Right now, most are NOT there.

For close to a decade, some of the most prominent loft owners in Toronto have called on my expertise with to handle their exclusive spaces.

The list includes:

  • The Candy Factory
  • The Brock Lofts
  • The Broadview Lofts
  • Merchandise Building Lofts
  • Brewery Lofts

Just to name a few....

What always confuses me is when someone is GIFTED the chance to market a unique property, like an authentic loft, and does NOT use every tool imaginable to expose it.

It's not about social media, pro pics, loft tours or any ONE's the idea that doing all of them may appeal to ONE certain buyer.

In order to do this effectively, I am asking every Loft owner you know in Toronto to join my unique program at

Not only will this create a unified platform for every unique loft but also help increase value by NOT having to increase the price of these spaces.



Paul Indrigo

Paul Indrigo

Sales Representative
CENTURY 21 Regal Realty Inc., Brokerage*
Contact Me

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