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What is a LOFT?
I prefer to stray away from the conventional meanings of loft as defined by the dictionary. Instead here is what I think a "loft" really is:
L...Large
O...open
F...functional
T...template
Some of you are going to call me out on this but that's ok. After almost a decade of running my hugely successful, 10loftsinaday tours, I have had the best on site knowledge anyone can ask for. What some builders are calling lofts (in one case, I saw about a 2ft overhang from a 2nd floor that they called a loft) are NOT making the grade.
What is a LOFT to you?
This is the BIGGEST question I am going to ask you. Some of you have an image in your mind of a raw warehouse. Some will think of the movie "Ghost". Some may just think open spaces define loft living. Well, you are all correct. It does NOT matter what defines a loft to everyone else...only what you want.
It is for this reason that you can create a loft inspired home or a loft inspired cottage. Classic loft buildings like the Broadview Lofts, Brewery Lofts or the Candy Factory highlight the classic style.
How should LOFTS been seen?
Well, my favourite answer is with me :) In reality, they should be seen objectively. It is for that reason that I created the "10loftsinaday tours". I will always have a few listings that I am promoting at any given time. As part of my ViP approach to helping all of you get the best exposure to spaces...I would rather show you 10 vs 1 on any given day. The 10 could include a few too small, a few too big and hopefully...one just perfect.
How do I get started?
Great question. Rather than sending you on a goose chase on my website, lets grab a coffee or tea and start on phase 1. Your blueprint for loft living is unlike anyone else's. This is not BS. Although many floor plans look the same, you may have a certain way you want yours to look...that is the differentiating factor in how your loft defines your style. I will ask you to join me as a ViP under a buyer agency agreement after our first meeting. The reason for this is LOYALTY. I have NO problem spending 20 hrs looking for lofts with you as long as you eventually buy with me. Considering I can connect you to every preowned and new loft you could ever want...it's a very easy decision. Our 1st meeting is always just that. If we get along, great! If not, great!
I am ready to sell my loft, what now?
Another common question. Although it looks quite seamless to make a lived in loft into a showcase loft... there is a bit of work involved. For examples of the quality of marketing I do, check out my recent solds at the Merchandise Building or one of the several spaces I sold at the Watermark Lofts . All of them followed my 21 step formula and ALL of them sold with amazing results this year. In all cases, the process took a few days to a few weeks to get the space perfect. I always say we should start the journey about 21 days before the day of listing. It's been said it takes this long to form a habit. If the habit in this instance is "to make a lot of $$$"...its worth doing it right. One thing I wont do (no one should) is to take on an overpriced listing because its what YOU want. The asking price has to match the perceived value within a reasonable amount. I wont underprice and PRAY for offers (not every space sells because they put an offer date...and it hurts when it doesnt sell on that date). Far better to ask what you want in this current under supplied marketplace VS hoping someone else guesses it.
What is your best quality?
Since I get asked this one often, here is the answer. LOYALTY.
I cannot work with someone unless its present and I don't know how to perform any other way. This means if you choose to start your journey with me, it's with me. I will NEVER shift the focus of my work on your profile to another one as long as I have your loyalty. I keep my client ratios very manageable for this reason. No more than 20 clients at a time. If you are a buyer and you want me to show you my best spaces (whether its 1 day or 4 weekends straight) I will NOT do that unless you complete a loyalty agreement with me.