This is the Most Recognizable Real Estate Brand
When it comes to real estate companies in the U.S., Century 21 Real Estate is the most familiar name out there, according to global research agency Millward Brown.
The 2013 Ad Tracking Study culled its findings from 1,200 online interviews with people who bought or sold a house in the past two years, or who plan to do so within the coming two years. Century 21, which is based in Madison, N.J., has been at the top for brand awareness every year since 1999.
Source: "Survey: N.J. Company Is Most Recognized Brand in Real Estate Industry," NJBIZ (Feb. 12, 2014)
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