How-To Video: Using Twitter

CENTURY 21 Social Media Video Series: Twitter. This informative and entertaining video takes you through the basic steps of setting up a Twitter account and provides recommendations on how you may use it to market real estate listings and your personal brand.

With more than 200 million users and 200 million tweets per day, Twitter is one of the fastest growing social networks. In fact...500,000 new accounts are created every day!

With so many active participants, Twitter is one of the best ways to enhance your online presence through real time conversations and establish yourself as your local market's real estate expert. It's simple to get started.

Sign up or log in to with a username appropriate for marketing yourself. Establish a meaningful presence with a background, profile image, and bio that will give your community a snapshot of what you have to offer.

After setting up your account, you can find people to follow by searching topics you're interested in and looking up friends who are already on Twitter.

Start tweeting! Each status update you make is called a Tweet, and can be up to 140 characters in length. It may seem tough at first...but after some practice you'll see you really can say a lot without writing that much!

Tweets should inspire, amuse and inform your followers about what is going on around them. Refer to the best content from experts and local influencers and be sure to mix in things you'd like to read, too!

Unlike Facebook, Twitter allows you to find people near you using tools like and personally reach out to them.

One of the best ways to engage with your community is to reply to their tweets and start conversations. Just remember, these conversations can be seen by the public.

Be helpful with your Tweets, and try to make a difference with the 140 characters you've been given. Your community will respond and your sphere of influence will grow.

As you strengthen your social presence, you'll begin to see real world results from your Twitter relationships. Your next client could just be a Tweet away!

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