It is not as simple as it sounds “Real Estate Marketing” has a lot of quirks and can be really painful for beginners as it is not a one time affair constantly requires updating and follow up. For real estate marketing is a crucial element as it helps realtors to plant the seed to build rapport with clients. So it is indeed time consuming, but if you lay the cards right and follow the below mentioned steps and utilise the enormous resources available today it’s a piece of cake.
Goals : Every vision is incomplete without goals so when you are planning to market yourself as a realtor or the company you belong to set specific, measurable, achievable realistic and timely objectives and enlist personal achievable goals. The true purpose of structuring specific goals is to set a target and move towards it.
Action : Taking action is crucial step of marketing specifically for real estate. As unless you take action towards the goals you cannot achieve success. One of the first actions is following up on what are the strategies that work and the best way to measure this is scale the interaction it is easy to estimate results if you are doing a digital campaign if not I guess manual tally method is the good old traditional approach.
Market Focus : Determining who your audience is very crucial as you can understand how to cater to the specific mindset of individuals as well as customising to their demands to buy also makes the task easy to maintain and follow up on something they are looking for in terms of location, parking lot, school. If you have a true sense of the target audience then it is easy to segment and scale an action plan to streamline strategies effectively.
Distinguish : As there is immense competition in the field of real estate; it is crucial to distinguish yourself to stand out of the crowd. Fortunately there are many tools available to help you. Be sure to strategize the approach to showcase your strengths, if needed take a peek at your competitors if you need to know the trend as it is important to survive in the market as well as will help to start if you are a newbie.
Value : Be sure to communicate well the value you aim to deliver both to your staff as well as the client through the marketing strategy. Often building rapport with peers can be crucial but can be fruitful in the long run. While informing the consumer be as repetitive as possible to communicate the value you will add to simplify the buying or selling process as often clients look for hassle free engagement and trust easily if you are proactive.
Referrals : We often overlook the value of referrals in comparison to testimonials but it is not a recommended practice; both should be treated equally as they are from real people and clients take to take them seriously. So be sure to collect referrals from all your happy clients as these may be leads that you could access or have to compete with other realtors.
Like every industry managing time is the key to a successful marketing campaign in real estate too but with the advent of technology there are several scheduling softwares available so if you are serious make sure to familiarize your self and get started.