Daniels’ FirstHome program — which helps make home ownership simpler and more affordable for first-time buyers through special programs and incentives — has been a big hit since it was first introduced by the developer in 2004.
FirstHome communities are targeted at young single buyers or younger couples, downsizers, as well as new arrivals to the GTA. “It’s probably a bit of a shock when you get here and realize what property values are like, and what you can afford,” he says. “So this gets them started.”
Daniels safeguards against investors buying up blocks of these properties by selling one home per each person in the lineup; no homes are pre-sold. But there’s nothing stopping buyers from subsequently renting out their units, says Pugh.