It's all about texture for todays hardwood floors

Experts in the hardwood flooring industry are seeing a major shift in the way consumers are now choosing their floors as color is no longer king. Texture has emerged as the new “color” when it comes to the main driving force behind wood flooring selections.

“For years color was always the top consideration for people looking for a hardwood floor, but over the last few years, texture has overtaken color as the new driver. The reason behind this movement is that texture stimulates our senses with both tactile and visual elements,” explained Michel Collin, Marketing Director of Mercier Wood Flooring, one of North America's leading hardwood flooring manufacturers.

The latest handscraped and distressed hardwood floors are good examples of how popular textures have become with discerning wood flooring consumers. According to Collin there's is a big demand for textured wood floors across North America where homeowners are looking to feature the distressed look of barn wood, prominent knots, or the natural sculptural and undulating lines of boards planed the old fashioned way.

“The texture trend is very hot with homeowners today and we have a feeling it's here to stay,” added designer Marie François of Dolce Interieur in Montreal.

To keep up with the demand for this growing texture trend in hardwood floors, manufacturers such as Mercier have developed new hardwood series featuring these sought-after tactile and visual elements.

This year Mercier's Nature collection is offering even more textures than in years past as its new “Pub Series” features hardwood floors that perfectly capture the essence of a well-worn floor. With names like “Courvoisier”, “Spirits”, “Stout” and “Malt” the series replicates the unique charm of an Irish pub where its floors have seen it all and lived to tell the tale.

Mercier's “Handscraped” series features a hand-sanded feel that gives the floor deep character. A traditional effect shines though in the beautiful knots, a deeply distinctive touch that ties any room together effortlessly.

“When it comes to flooring texture treatments such as handscraping, they should be considered as art forms, timeless, unique works of art tailored to your home,” added Collin.

Design tip: A rustic scrape will result in a more “distressed” look and is an ideal choice for an active family. A more sculpted floor with minor surface interruption is considered “classic” and fits perfectly in a contemporary décor.

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