100 Mile Peninsula

Windsor and Essex County is an attractive place to live!   Some locals may not be aware of the advertising and promotions going on to showcase our area as an affordable and comfortable place to retire - check out the article below from Windsor Star Reporter Ted Whipp for current stats and details. 


Area attracting boomers, active retirees

The Windsor-Essex Active Retirement Community Initiative and the 100 Mile Peninsula marketing campaign report success in raising the area’s profile among baby boomers and active retirees.

Since the initiative began in January 2009, 942 families ages 50-plus have relocated here and purchased $241 million in real estate, the not-for-profit WEARCI says in a recent news release.

In addition, five buyers have recently invested $7.5 million in multi-family dwellings.

Both WEARCI volunteers and the Windsor-Essex County Association of Realtors conduct interviews and surveys every six months with 840 realtors across the area. A new listing service tracking system records transaction and relocation information as they occur.

“Not only are these families coming from across Canada, we’re now seeing a few relocating from the U.S., Europe, Asia and the Middle East,” reports Krista Del Gatto, president of WEARCI and executive officer with the realtors’ association.

She points to the municipal benefits and local economic spinoffs generated by new families moving into communities here.

After four years of marketing in the Toronto area, WEARCI believes it has established a foothold among empty-nesters looking for a secure retirement and couples in search of a lifestyle change. But the organization notes increasing competition from Sarnia, Chatham and London in attracting affluent retirees.

The retirement initiative’s marketing this year will include tours and incentives directed at the over-50 market to encourage overnight and weekend visits to experience the area. It will be done in partnership with Tourism Windsor Essex Pelee Island, Caesars Windsor and tour operator Ontario’s Fun Connection.

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