Reasons why sellers want themselves to sell their properties are may be due to the following reasons: don't want to deal and pay commissions to real estate agents, sellers have experienced doing business to relatives and friends and have some contacts with prospective buyers. (Read also to the commentaries in www.sundaybell.com/classroom/the-truth )
But sellers on FSBO don't realize that real estate agents are the most competent in terms of marketing their properties. Real estate agents are doing the market evaluations based on facts on the prevailing market, doing more researches on "comparables" , expired, terminated or suspended listings. That is why when an agent lists your property, it is in the market value range and it will not be only shown in the public www.realtors.ca but also be found by agents who have access to the multiple listing system or MLS where most of their listings are posted there. Agents are also spending money on advertisings like buying a domain name to your property that can be searched also thru google or put your properties in their companies' websites and their own websites.
It is worth using a real estate agent to sell your property. Everything from listing and selling and dealing with offers and counter offers, you can put your trust on us, the real, real estate agents.