Real Estate Advertising

Do you ever open up a real estate periodical and all you see is "white noise".  Page after page of head shots and house pictures.  You may be surprised to learn that realtors spend over 1.4 billion dollars annually ( in North America)  on this marketing approach.... with entirely predictable results ( or non-results) for both the seller and and agent.  The majority of consumer looking at this style of  advertisement is the seller himself. In oday's world, 94% of buyers start their home search process on the internet...that's right 94%.  What the shopper is looking for are PICTURES, speed and information easily accessible.  Century21 Canada recognized this reality 4+ years ago and launched 7,400 individual agent sites and 400 office sites which, during the past month, generated almost 1,000,000 inquiries and unique page views of inventiory.  Internet marketing IS NO LONGER the future....it is today's reality.  See For Yourself.....visit www.century21.ca  or www.century21.ca/homerealty .  The seller achieves the best price and conditions of sale through EXPOSURE to as many buyers as possible.  Does your local newspaper accomplish that goal?????

Robert Mair

Robert Mair

Managing Broker
CENTURY 21 Home Realty Inc., Brokerage*
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