No. 1 mistake real estate agents make in lead generation: thinking a lead is a dead end if it isn’t ready right now

Let’s start this out with a single truth: A lead is the name and
contact information for someone who is potentially a future client. That’s it.
It’s not something fancy. There are no semantics (although lots of “experts” will
make you think so). If you have a single way to contact that person, then that
is a lead. Some “gurus” define leads as having a full name, a phone number (at
minimum), and have expressed interest in your services. Sorry, that’s wrong.
Especially with the advent of the Internet. A lead is sometimes even JUST an


email address. No name. No phone number. Sometimes it’s even Mickey Mouse or
Arnold Schwarzenegger (you know, those fake-name sign-ins who give you a real
email address). Now, don’t get me wrong, you definitely want to move the lead
along, get them to become a prospect, then a client, then a closed client.
That’s typical. But don’t make the mistake of thinking a lead is “dead end” or
not viable because you have only an email address. All leads that have a
legitimate way to contact them are viable. Every. Single. One. Even the ones
that are only an email address. Even the ones that say “no

Robert Schussler

Robert Schussler

Branch Manager
CENTURY 21 Request Realty Inc., Brokerage*
Contact Me