Turning consumers into clients is no longer effective with traditional marketing. Businesses need to go beyond that with the digital era because customers are attracted to products and services where they can interact by connecting, sharing with others or commenting and by doing so the end result is that they get immediate response.
Moving forward in this decade, social media is proving to be a cultural shift and no longer just a source of media. Businesses need to get past the fear that people don’t want businesses to be intrusive on their personal lives. Statistics are proving that customers are no longer using social networking sites for just socializing, more and more they’re voicing their experiences with products or brands more often than not.
As per marketing statistics from desk.com:
- 40% of customers are a fan of products or services on social networking sites
- 26% have followed a brand on twitter
- 73% have posted reviews of the product or service on Amazon or Yelp
- 80% of small businesses are using social media for their marketing and sales
On the flip side, businesses need to let the consumer know them more on a personal level. They should not only share what new services or products they are launching but also should post pictures of company events, employees or milestones. It can only help the consumer feel more connected with their brand of choice and eventually can turn them into advocates which should be the goal for all businesses.