Customer Service in Real Estate Sales by Gitta Levi, Broker, Century 21 Heritage Group Ltd

I've been a Real Estate Broker in the GTA for over 24 years. In these many years of sales, I've learned one important thing--good service counts! It's true of any "sales oriented" profession. If you make your clients' needs and wants your main priority, the good that comes from it will nourish your career for many years to come. It doesn't matter if your client is buying a starter townhouse, upgrading to their luxury home, or downsizing or retiring to a condominium apartment, they all want the same thing from their Realtor--honest advice and counselling, and knowledge of the GTA real estate market, no matter what area of the city or suburb they live in. Gone are the days that an agent must only know the few streets that they "farm" or work in exclusively.  With the advanced technology that the real estate industry offers its sales people, the capability of researching and analyzing trends and pricing in many different areas of the GTA, including North York, Thornhill, Richmond Hill and Newmarket, should not be a problem for an experienced Real Estate Broker.

Along with analytical skills, customers want their Real Estate Broker to have the negotiation skills to get them want they want and need.  Commissions paid are for services rendered, the two most important of which are marketing and negotiation!  When selling your home, townhouse or condominium, you want your Real Estate Agent to market your property for maximum exposure, and negotiate on your behalf for maximum selling price. When buying your luxury home, first-time buyer property, or retirement lifestyle home, you need their expertise in meeting your financial needs.  In either situation, experience and good performance count.

If you have the right Real Estate Broker working for you, where good "customer service" is their mantra, then you too will be able to right this type of testimonial:

Aug 26th, 2013

Dear Gitta:
When Joe asked me to work with you on the sale of his home, I didn’t realize that he was, in fact, rendering upon me a special blessing - you!
Along with being a guide, mentor and the consummate professional, you have treated us like  family. Your caring and empathy have been a strength.
We have bought and sold many homes, however the process has been rote -- sign the contract etc etc and wait.
With you it was a partnership beyond compare. Your willingness to rally the right team around so we could, together, finish and get the home ready in record time, was something above and beyond all expectations. And that ‘one very special team member’  well - that was beyond anyone’s highest and wildest expectations. You know who I mean.
Importantly you understood the market. Your knowledge, expertise and sense of urgency, brought fast results - you got the home sold in record time, at a good price. Your contribution to getting it done, against all odds, is priceless.  
My favourite quote is by Edwin Markham and it goes like this:
“ There is a destiny that makes us brothers, none goes his way alone,
   All that we send into the lives of others, comes back into our own“.
Our wish, from our family to you and yours, is many years of wonderful success as more and more homeowners make the decision and wise choice, to experience that when dealing with you they are very, very lucky, to have you by their side!
Thank you from Joe and all of us.
Kindest regards,
Rebecca Jackson