The Tip: Thanks to reduced competition, motivated buyers and a warm and cheery holiday home, you can sell your home faster and for more money during the holiday season. (For the purposes of this article, the holidays start with American Thanksgiving in late November.)
We all know—or maybe we assume—that spring and summer are the best times to sell a home. And it’s true that many buyers do plan their new home purchases during the warmer months. But that doesn’t mean all the serious buyers evaporate after Labor Day.
If your home is for sale now, you’re actually in a great position to sell your home faster and for more money by taking advantage of the unique characteristics of the holiday selling season.
1. Less Competition
You’re not the only homeowner who’s considered taking your home off the market during the holidays—most don’t want the hassle. And most new sellers will decide to wait until the first of the year or even springtime to put their homes up for sale.
That’s great news for you because you won’t have to compete with dozens of other homes just like yours to get buyers’ attention. Reduced inventory means more buyers checking out your home, either online or in person. Keep their attention by making sure your home is priced to sell and that your home is in “show” condition at all times.
2. Motivated Buyers
Anyone who takes time out of their busy holiday schedule to shop for a new home is serious about buying now. Perhaps they are buying a home for tax reasons or are relocating to start a new job in the new year. Maybe they’ve been looking for months and just haven’t found that perfect home yet.
Whatever their reason, make it easy for these folks to get a good look at your home by staying flexible with your showing times and be open to negotiating contract terms that work with their schedules.
3. Your Home Looks Great
Emotion plays a huge role in which home a buyer purchases, and you can capitalize on that by making your home cozy and cheery during showings. Tasteful decorations and a minimum of clutter will allow buyers to see their own families celebrating the holidays in your home next year.
Make sure your decorations enhance rather than detract from your home’s best features, and remember to remove them as soon as the season is over.
Get Your Home Sold With the Advice of a Pro
Experienced real estate agents know that home sales remain steady into the holidays, so if you’re looking for professional advice, work with an agent who understands the advantages of selling a home now.