Use the MLS to help Sell your House

When selling your house you want to make sure as many potential buyers as possible are aware of your property. The best way to ensure that "maximum exposure" is through the services of a Realtor and the Multiple Listing Service (MLS).

Realtors are experts, trained and licensed in the field of real estate, who service the needs of the public in the buying and selling of homes. All are members of the local real estate boards and have access to the MLS- an extensive network of listings accross the country.

What is MLS? The MLS is a central registry of properties used by the Realtors to match buyers with homes on the market. MLS is described as a "cooperating marketing system" to ensure maximum exposure of properties for sale.The MLS is very effective.

In addition to being distributed in printed catalogues, MLS is also a sopisticated computer database of properties indexed by price, location, type of home, number of bedrooms, amenities and so forth. Photos of homes may also be available online and over the past year many real estate boards have added their MLS listings to the Internet through

The advantages for the consumer: The major benefit of MLS to the consumer is that it allows the Realtor to use his or her skills to full advantage. Realtors are experts at determining what it is a potential buyer wants in a home- and a large part of a Realtors job lies in finding properties that suit these criteria.

With MLS a Realtor can search the database for homes that suit budgets, location preferences and family requirements, and quickly put together a short list of suitable homes.

Many consumers will find themselves first viewing MLS material at their Realtors office to preview potential properties and narrow the list further. When it comes time to view in earnest, they know exactly what homes they want to see, what their options are and what types of properties the market has to offer.

Through the MLS, Realtors can literally view details of thousands of homes. In fact in 1997 over 30,0000 properties new to the market were listed in Ontario alone.

This gives the home buyers an extraordinary amount of choice and flexibility. The search for homes doesnt have to involve driving around neighbourhoods looking for "For Sale" signs. Nor will it mean relying on homes listed only in newspapers or real estate magazines. With the MLS, an entire program of available properties is at your Realtors fingertips.

Even if you are moving across county or to a distant part of the province, the MLS can be used to scout homes in advance, greatly reducing the worry that often comes with relocation.

The bottom line is what is good for the buyer is good for the seller. This is because the main obstacle for any seller is to find qualified, motivated buyers. The only way to overcome this is to match your home to the requirements of as many potential buyers as possible. Using the MLS cuts throught the compexities, expose your property to those most likely to purchase it, and makes sure you wont waste time showing your home to those who arent truly interested.

So, when you have made the decision to sell, make sure you ask your Realtor about an MLS listing. It could be that your Realtor will already know of a number of potetial buyers, an MLS listing will open up a broader range of interested parties. (Courtesy: OREA)

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Shahzad Siddique

Shahzad Siddique

CENTURY 21 Percy Fulton Ltd., Brokerage*
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