Home Staging 101

Home Staging 101: Make Sure You’re Staging, Not Decorating!

If you ask the average person what “home staging” is, they’re likely to say something like “decorating a house to make it look good.” The truth is that home staging is absolutely not the same thing as decorating—and staging professionals who don’t recognize this aren’t going to succeed.

Decorating one’s home is personal. The décor you create is based on your personality and your taste. Decorating a home is the process of turning a house (the physical building) into a home. And not just any home—your home.

Staging, on the other hand, is the opposite of personal. Staging is about highlighting possibility. It’s about showing a prospective buyer the potential of the home. And it’s about making the home as appealing as possible to anyone, not one specific person. The reason should be obvious—it’s a mistake to stage a home with a particular style because not every prospective buyer will appreciate that style.

No, the goal of a good stager is to bring out the potential of a home while staying as neutral as possible—so that each prospective buyer can imagine the home as they would decorate it.

Specifically, that means:

Choose neutral colors. Bold, distinctive colors won’t appeal to everyone. Keep it neutral and let the buyer imagine the home painted in whatever colors they would like.

Take down family photos and art. You want potential buyers to envision themselves owning the home—and it’s hard to do that with pictures of someone else’s family all over the wall. And anything but the most neutral, “vanilla” art is injecting too much “personality” into the décor.

Get rid of clutter—even if that means putting furniture in storage. When you’re trying to showcase the potential of a home, the last thing you want is clutter everywhere. Give the prospective buyers the space they need to visualize the home as they would decorate it. If that means helping your client find a nearby storage facility, do so!

There’s a world of difference between staging a home and decorating it. If you’d like to learn more, get in touch with us today and we will put you in the hands of a qualified consultant to assist you!

All the Best,



Sonya Wickens

Sonya Wickens

Sales Representative
CENTURY 21 B.J. Roth Realty Ltd., Brokerage*
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