Why It Is So Important That Your Home or Cottage Is Correctly Priced and Marketed

" need to beware of agents who set the list price on properties at unrealistically high levels simply to get listings..."

While many agents may promise to sell your home or cottage for the money you want, the reality of the real estate market today is that this simply doesn't always happen. The fact of the matter is, the majority of homes or cottages sell for a price which falls short of what sellers may have been lead to believe.

There are two factors at play here. On the one hand, you need to beware of agents who set the list price on homes or cottages at unrealistically high levels simply to get listings. This is really unfair because it can set the owners up for disappointment and failure.

On the other hand, you have properties that are priced correctly, but are marketed ineffectively. Without a proper marketing program in place to ensure a home is exposed to the highest number of qualified buyers, many sellers feel forced to accept a lower offer.

There's nothing worse to a seller than to have their home or cottage sit unsold for many months because of improper pricing and/or marketing techniques. Needless to say, either of these situations is highly frustrating to any seller. But more than that, it can be financially crushing if you're counting on the full proceeds of the sale of your home or cottage to fulfill some other obligation.

To prevent this scenario when selling your home or cottage here are some points to consider before choosing the agent you want to represent you.

Deciding Upon an Agent

A good agent knows the market and has information on past sales, current listings, a marketing plan, and will provide their background and references. Evaluate each candidate carefully on the basis of their experience and qualifications.

Are they pricing your property correctly?

Prices are determined by the marketplace not by your emotional attachment or by what you feel your home or cottage is worth. You should work closely with an agent who will suggest establishing a realistic price for your property. They will help you to objectively compare the price, features and condition of all similar homes / cottages in both your neighborhood and other similar ones which have sold in recent months. It is also important to be familiar with the terms of each potential sale. Terms are often as important as price in today's market.

Do they set themselves apart from the others by offering innovative marketing plans to sell your home / cottage fast and for top dollar?

Will they set up an aggressive marketing program to ensure your home is exposed to hundreds of qualified buyers? How much money does this agent spend on advertising the properties/he lists versus other agents. In what media do they advertise, (newspaper, magazine, internet etc.) Do they use a 24 hour paging service, (so they can be contacted by a potential Purchaser immediately) "For Sale" signs, lock boxes, a Tour of Homes program, how long have they been in the business, what type of properties do they normally sell, how many do they sell, are they working with a well known & recognized 'Name Brand Company' Such as Century 21,...... Or a 'small' independent company that is.... 'not recognized'

Century 21 Real Estate is the franchisor of the world's largest residential real estate sales organization, with more than 8400 independently owned and operated franchised broker offices and over 142,000 sales representatives. CENTURY 21 real estate professionals are dedicated to providing buyers and sellers with industry expertise and unparalleled service… "The Gold Standard"

The CENTURY 21 System is active in 58 countries and territories worldwide and is increasing its market share with international operations encompassing North America, Europe, Latin America, The Middle East and Asia.

Why Not Go For 'The Gold' and Call Your 'Local Expert'

Call Ted Wiggins Today TOLL FREE @ 877-272-4040......or Locally Here In The Kawarthas....@ 705-750-7262 and put 23 YEARS EXPERIENCE TO WORK FOR YOU!




Ted Wiggins

Ted Wiggins

Real Estate Broker
CENTURY 21 United Realty Inc., Brokerage*
Contact Me


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