Move-In Ready or Location?

Move-In Ready Preferred By Canadian Homebuyers

The adage "location, location, location" may need a rephrase according to the results of the Century 21 and Rona National Home Buyer Preferences Survey (conducted by Pollara Strategic Insights).

Canadians rank buying a home in which sellers have already done the renovations, and is thus move-in ready, as their number one home buying priority (25%), while location (23%) and having funds left over for personal expenses (23%) are also top considerations.

Buying a move-in ready home is such a high priority that Canadians are willing to sacrifice being able to afford a car, having a shorter commute, or living in a location with a community culture that fits them to have it.

"Canadians are united in wanting move-in ready homes, which is valuable information for those planning to sell," said Don Lawby, President of Century 21 Canada Limited Partnership. "Now 'prime location' isn't just defined by convenience, as lifestyle considerations are equally important in a neighbourhood."

What makes the Canadian dream home? Well, it depends if you ask a boomer or millennial.

· Millennials are twice as likely as boomers (millennials 33%, baby boomers 17%) to rank location as their top home buying priority, with young professionals especially focused on this factor.

· Millennials place higher importance on having a shorter commute than other generations (millennials 46%, baby Boomers 26%) when asked what they look for in a home location.

· Millennials are movers, as 37% are likely to move within the next two years.

· Millennials are more likely to consider the character of the home and curb appeal (19% combined) as important home features than older generations (Baby Boomers 7% combined).

· Boomers are more concerned about having left over funds post home purchase (baby boomers 26%, millennials 18%), which they spend more often on travel, personalizing their homes, and socializing.

· Boomers rank having social activities nearby in their top home location priorities (ranked as one of their top three location priorities: Baby boomers 77%, millennials 52%).

· Boomers view their community as a second home

· Boomers place a higher emphasis on a sense of belonging in the community they purchase in (baby boomers 15%, millennials 10%).

· Boomers are more interested in purchasing in a neighbourhood that has a strong community culture that fits them (baby boomers 19%, millennials 10%).

· Boomers place higher priority on having access to services and amenities near their home (baby boomers 45%, millennials 21%).

· Boomers rank having a move-in ready home as their number one priority with less concern for the location itself, ranking it only fourth on their list. Empty nesters and early retirees are especially focused on buying a home that's move-in ready.

"Buyers want a finished home. So, if you're planning to sell, now is the time to renovate," said Valérie Lamarre, spokesperson for RONA.

Article First posted in Toronto Sun Homes Real Estate News

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The Hisey-McDermott Team

The Hisey-McDermott Team

Sales Representative
CENTURY 21 Miller Real Estate Ltd., Brokerage*
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