Choosing a real estate agent can be a daunting task. Your largest asset is at stake and you need to be certain you've selected the right agent with the best marketing plan to get your home for top dollar and in a reasonable amount of time.
In today's day and age, the vast majority of buyers are searching for their home online, therefore, online marketing is paramount. Here are two tips to help you narrow down your search for the best agent!
TIP #1 - REVIEW MARKETING COMPLETED FOR ACTIVE AND PREVIOUS LISTINGS
Ask the agent you're interviewing to see the website and marketing materials they had for previous listings. Look at the quality and amount of photos taken, cleanliness of home and how well it was staged, is there a video a basic slide show or neither? Find out what kind of brochure and in-home marketing will be provided.
TIP #2 - SOCIAL MEDIA, SOCIAL MEDIA AND SOCIAL MEDIA
Four of the last five homes we sold were sold to buyers who initially saw the property through our paid facebook advertising for the listing. Today's buyers are tech savvy and using unconventional websites for home searching such as Facebook, Twitter, Instagram and Youtube.
How active are the agents you're interviewing on social media? Do they provide paid advertising on these sites? How well promoted are they on their business/personal social media pages?
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For more information or questions about buying and selling your next home, give us a shout or text us directly!
Ariel - (647) 464-0957
Adrian - (416) 707-8401
Ariel Kormendy | Adrian Trott
The Kormendy Trott Team
Century 21 Miller Real Estate Ltd., Brokerage