As of Dec. 31, 2011, Loyaltyone has introduced AIRMILES CASH. You can now start to build reward miles for cash with AIR MILES. You will have to go to airmiles.ca/cash to activate your account. There you can have all your reward miles go toward your cash account or a portion. You get to choose. For every 95 reward miles, you can redeem for $10 at checkout. There is a maximum of $200 per day.
Loyaltyone has also introduced a 5 year shelf life on AIRMILES earned after Dec. 31, 2011. So you will now have to redeem your reward miles within that time.